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The 2008 Annual Kellogg Marketing Competition!

Platinum Sponsor :. The 2008 Annual Kellogg Marketing Competition!. Introductions. Agenda. Competition Overview Competition Basics Important Points Website Overview Calendar Q&A. ANNUAL KELLOGG MARKETING COMPETITION .

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The 2008 Annual Kellogg Marketing Competition!

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  1. Platinum Sponsor: The 2008 Annual Kellogg Marketing Competition!

  2. Introductions

  3. Agenda • Competition Overview • Competition Basics • Important Points • Website Overview • Calendar • Q&A

  4. ANNUAL KELLOGG MARKETING COMPETITION Teams of students market real products to the Kellogg student body in a creative way. The competition involves: Developing a Marketing Plan Promotion period Final "selling" event during a Kellogg TG. (You’ll be at TG anyway, might as well have a chance at winning fame and fortune!) What is it? What’s the objective? • Test your marketing prowess, get hands-on marketing experience to talk about in interviews, and HAVE FUN!

  5. WHAT DOES IT INVOLVE? The Team • 5 students per team • No former marketing experience necessary The Product • 13 products from various companies • Product assignment is random The Marketing Plan • Develop Segmentation, Targeting & Positioning (STP) presentation and present it to a panel of professors, students, and marketing professionals The Promotional Campaign • Create awareness and demand for your product through posters, emails, and MANY more creative tactics. The Final Event • Have fun “selling” your product at a Kellogg TG • You could win bragging rights and prizes!

  6. WHAT IS IT LIKE?

  7. What’s In It For You? • Gain hands on marketing experience through training and executing an end-to-end marketing campaign for real consumer products • Interact with the brand managers of your product • Have your work judged by current brand managers and marketing professionals from top consumer companies • Go head to head against your fellow classmates for prizes and bragging rights • It’s something to talk about in your marketing interviews • It’s a LOT of fun and a quintessential Kellogg experience!

  8. SPONSOR COMPANIES…

  9. PRODUCTS FROM YEARS PAST…

  10. COMPETITION BASICS: THE PLAN AND THE BUDGET SYSTEM The Plan • Brand Strategy: STP • 4Ps: • Product • Price • Promotion • Placement • Everyone gets a handbook with marketing basics and rules • Training sessions about STP and the 4P’s held at the beginning of the competition • Bid for promotional opportunities and TG booth placement • Each team gets reimbursed for up to $150 of out of pocket expenses Structural Overview

  11. EXPECTATIONS OF CONDUCT • $150 “security” deposit required • Must get approval for promotional material before public view – Due for Review October 28th • Be creative! In the spirit of developing your own ideas, please refrain from asking Second Years for advice • Refrain from using images, language or innuendos which would be inappropriate, distasteful, or adult in nature (keep it PG – kids come to TG too!) • In years past, several teams were impacted by administration cracking down on “inappropriate” campaigning. Remember that there are prospective students and companies visiting Kellogg all the time • Post and promote only what, where, and how you were authorized to post and promote (honor code applies) • Respect yourself, your classmates, our visitors, and your school • You are encouraged to share your marketing plans with your sponsors after the competition. Make us proud!

  12. OVERVIEW OF WEBSITE The source for competition information: http://www.kellogg.northwestern.edu/akmc Questions may also be emailed to any of the following people: Blaire Fraser: bfraser2009@kellogg.northwestern.edu Tonya Fenske: tfenske2009@kellogg.northwestern.edu Blake Hamill: bhamill2009@kellogg.northwestern.edu Alissa Menovich: amenovich2009@kellogg.northwestern.edu Alix Reisinger: areisinger2009@kellogg.northwestern.edu Aviva Tropp: atropp2009@kellogg.northwestern.edu

  13. CALENDAR

  14. Team Name Condi Rice George W Name Arianna Huffington Barak Obama Sara Palin bobama2010 Email ahuffington2010 crice2010 spalin2010 gw2010 Phone 847-123-4567 847-123-4568 847-123-4560 847-123-4569 847-123-4561 Team Contact Team Member Team Member Team Member Team Member 2008 AKMC Team Application You know you’re the best – now prove it by applying: • Answer the following questions (please limit total length to 2 power point slides, not including roster page): • Introduce your team to us and help us understand why your team should be selected to participate in AKMC. • What is your favorite brand? In your response, please include an analysis of why it is successful. • Complete the following team roster: • Applications will be judged based on creativity, passion for marketing and brand insight • Email your application and team roster to Alix Reisinger (areisinger2009@kellogg northwestern.edu) • Make sure file is <2MB in order to ensure delivery • Materials are due on Saturday, Oct. 4thbefore Midnight!

  15. Q&A Thanks for coming!

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