consumer packaging: an essential part of marketing

1. Consumer Packaging: An Essential Part of Marketing By: Jim Boley VP of Business Development

2. Consumer Packaging Company Are you looking for a visual consumer packaging solution to help attract customers to your products? Are you looking for information about choosing a high quality contract packaging company to help you address your consumer packaging needs? Then you have come to the right place. This presentation will provide information that will help you choose a packaging company that will ensure your product packaging will compliment your marketing strategy and increase your brand recognition.

3. Visual Consumer Packaging Visual consumer packaging is an essential element of marketing and is also essential to your product’s success. The visual presentation of your merchandise can attract consumers and persuade them to inspect your product to determine if it is worth purchasing. Additionally, visual consumer packaging will protect your product ensuring that it remains safe and secure during shipping and on display shelves at stores.

4. Consumer Packaging Company It is extremely important to choose a contract packaging company with vast experience in both package design and engineering for a variety of consumer markets. It is also extremely important to choose a packaging company that will partner with you to determine the correct visual consumer packaging solution for your business to ensure your product packaging will compliment your marketing strategy all while enhancing your brand recognition and perceived value. A quality packaging company’s consumer packaging solutions include clamshells, blisters, club packs as well as tray and lids.

5. Value Added Services In addition to finding a packaging company that will work with you to develop a quality electronic packaging solution, businesses should also look for a packaging that offers additional value added services such as: Inventory Optimization Fully Integrated ERP Order Fulfillment Secondary Packaging.

6. Inventory Optimization In today’s highly competitive and cost conscious marketplace, corporate management commonly finds itself attempting to reconcile two seemingly competing goals: increase customer service levels and reduce inventory. A quality packaging company can help your business simultaneously achieve these goals and optimize inventory by finding your business’ inventory “sweet spot” The minimum amount of warehouse inventory required to meet your desired service level.

7. Fully Integrated ERP A fully integrated ERP system tracks all of your business’ orders from initiation to final shipment. This capability allows packaging companies to offer individualized supply chain management solutions that will address your business’ needs.

8. Order Fulfillment A quality packaging company can directly ship by the case, pallet or truckload to restock your business’ inventory levels or fulfill customer orders. These companies also offer a full coordination of production orders.

9. Secondary Packaging A quality packaging company offers RF sealing and blister sealing, multi-packs, club packs, bagging, gift sets, P.O.P. display assembly and modular pallet. Regardless of your business’ needs, a quality consumer packaging company will work as an extension of your company to meet your most demanding production requirements. Contact your local packaging company today for more information about their consumer packaging and value added services and how your business can benefit from these services.

10. About the Author Jim Boley of VP of Business Development at Flexpak Corporation, a world-class supplier of custom thermoforming and packaging solutions since 1974. For more information about consumer packaging, please visit http://www.flexpakcorp.com/consumer-packaging.php today.