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Craig Fisher, CEO TalentNet Live VP Ajax Social Media craig@fishdogs.com Twitter @ Fishdogs

Social Media for Entrepreneurs. Craig Fisher, CEO TalentNet Live VP Ajax Social Media craig@fishdogs.com Twitter @ Fishdogs. PROF ERSONAL. BUSINESS is profersonal. SEO Individual profiles increase digital footprint of corporate profile. SEO Own your own name. SEO

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Craig Fisher, CEO TalentNet Live VP Ajax Social Media craig@fishdogs.com Twitter @ Fishdogs

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  1. Social Media for Entrepreneurs Craig Fisher,CEO TalentNet Live VP Ajax Social Media craig@fishdogs.comTwitter@Fishdogs

  2. PROFERSONAL BUSINESS is profersonal Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  3. SEO Individual profiles increase digital footprint of corporate profile Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  4. SEO Own your own name Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  5. SEO Control what people see about you Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  6. FIRST IMPRESSIONS YOUR PERSONAL BRAND

  7. THE 1st THING PEOPLE SEE

  8. 1,000 words 40% more clicks THE RIGHT PHOTO MATTERS Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  9. Facebook • Research prospects with Branchout • Join & participate in industry/professional Groups • Post industry specific information • Put work info in your profile • Brand yourself as an expert • 845+ million users - Fastest growing age group - 35+ • 5+ times bigger than Linkedin • Your personal contacts have your best leads • Don’t post all your Twitter Tweets. Be selective. Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  10. http://allfacebook.com/facebook-statistics_b76427 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  11. http://allfacebook.com/facebook-statistics_b76427 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  12. Twitter • Use your own name if possible • Use a good profile pic • Use Hootsuite to follow lists • Follow the followers of an influencer in your niche • Use Google Alerts to find content to tweet • 80/20 rule professional/personal • Fill in your profile info (keywords!) • Provide a link to more info about you • Personal Blog • LinkedIn Profile • Facebook Page How to start Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  13. @Reply - Comment Retweet – RT = forward the post of someone to your network Post good content – Industry specific, be consistent, several per day Participate in hashtag chats - https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE#gid=0 http://www.mediabistro.com/alltwitter/how-to-join-a-twitter-hashtag-chat_b1650 Next Steps Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  14. Post to Twitter daily. Use this guide to set minimum goals. Content Mix Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  15. Experts, Top Bloggers & Thought Leaders Industry News Alerts & Industry Magazines Recruiters Job Boards Career Coaches Alumni Associations Companies Who to follow Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  16. Establish Credibility Connect with the right people Convert connections into real world relationships Get Found Twitter 110 million+ accts Micro-blogging In a word: flashmob Usage stats provided by websites, Synovate (blogs), ComputerWorld (Twitter).

  17. USE KEYWORDS FOR LINKS Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  18. USE KEYWORDS IN JOBS Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  19. Who do you serve, & how? Who stands behind you? Bonus: Give me a hook. KEEP SUMMARIES CLIENT-FOCUSED Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  20. Honest & Human Brief Client-focused Keyword-aware SPEAK PLAIN Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  21. Amazon Slideshare Twitter (Signal) Blog Posts CONVERSATION STARTERS Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  22. People do business with people they like! EMBRACE YOUR HUMANITY Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.

  23. Questions?

  24. Thank You

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