InteractingwithOthersThrough Technologies TechnologicalIntersubjectivity • Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22 • Facebook: http://www.facebook.com/group.php?gid=133258548012 • Etherpad: http://ietherpad.com/7y3drhMCnq • Thursday, 10-Mar-2011 • EB22: Online Marketing: Lecture 19 • Auditorium 4, ITU, Copenhagen, Denmark
Technological Intersubjectivity Social consequences of connectivity augured by information and communication technologies Refers to an interactional socio-technical relationship between online participants Cultural variation in structures and functions of technological intersubjectivity
Technological Intersubjectivity TI characterizes the phenomena of production, projection, and performance of identities and subjectivities in technology enhanced environments. TI refers to the various technology supported ways and means by which we interact with, relate to, form impressions of, and have empathetic experiences with our social others.
Technological Intersubjectivity Production, Projection, and Performance of Intersubjectivity How actors interact with, relateto, and formimpressions of each other "Piled Higher and Deeper" by Jorge; www.phdcomics.com. Image used with permission.
Technological Intersubjectivity (TI) Related Notions Time-Space Compression (Harvey, 1989) Networked Individualism (Manuel Castells, 2001) Information Subject (Poster & Aronowitz, 2001) Presence (Lombard & Ditton, 1997)
Time-Space Compression Image Courtesy of (www.sunysb.edu/libmap/coordinates/seriesa/no3/harvey2.gif
So what?Implications for Online Marketing Structures and functions of TI areculturally relative Design ads for not only psychological intersujectivity but also for phenomenological intersubjectivity Considerthe political economy of the socio-technical systems and the information ecologies of the targettedcustomer
(Hofstede, 1997) Culture and Behavior
(Hall, 1976) Culture and Communication
(Nisbett and Norenzayan,2002) Culture and Cognition
References Castells, M. (2001). The Internet Galaxy. London: Oxford University Press. Hall, E. (1976). Beyond Culture. New York: Anchor Press. Harvey, D. (1989). The Condition of Postmodernity: An enquiry into the origins of cultural change: Blackwell Publishing. Hofstede, G. (1997). Cultures and Organizations: Software of the Mind, Intercultural Cooperation and its Importance for Survival: McGraw-Hill. Lombard, M., & Ditton, T. (1997). At the heart of it all: The concept of presence. Journal of Computer-Mediated Communication, 3(2). Nisbett, R. E., & Norenzayan, A. (2002). Culture and Cognition. In Medin, D. L. Stevens’ Handbook of Experimental Psychology pp. 561–597). Poster, M., & Aronowitz, S. (2001). The Information Subject: G+ B Arts International. Vatrapu, R., & Suthers, D. (2009). Technological Intersubjectivity in Computer Supported Intercultural Collaboration Proceeding of the 2009 international Workshop on intercultural Collaboration (Palo Alto, California, USA, February 20 - 21, 2009). IWIC '09 (pp. 155-164). New York, NY: ACM. Vatrapu, R. (2007). Technological Intersubjectivity and Appropriation of Affordances in Computer Supported Collaboration. Unpublished Doctoral Dissertation, University of Hawaii at Manoa, Honolulu: Available at http://lilt.ics.hawaii.edu/~vatrapu/docs/Vatrapu-Dissertation.pdf.