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Marketing Portfolio: Amina Convenient Store – Al-Husain Sheriff

This marketing portfolio, presented by Al-Husain Sheriff, showcases research, data analysis, and marketing strategies for Amina Convenient Store. Key elements include a comprehensive overview of market variables such as location, demographics, and economic conditions, along with a positioning statement emphasizing affordability and quality. The portfolio also features an updated resume and a cover letter summarizing the journey through the marketing insights gathered. It reflects the commitment to satisfying community needs with high-quality grocery products at reasonable prices.

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Marketing Portfolio: Amina Convenient Store – Al-Husain Sheriff

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Presentation Transcript

  1. MARKETINGPORTFOLIO • PRESENTED BY: AL-HUSAIN SHERIFF • MARKETING STUDENT • DECEMBER 22, 2009

  2. AMINA CONVENIENT STORE1452 Tremont StreetRoxbury, MA 02118617-288-0708Aminac.com

  3. LETTER OF INTRODUCTION • The introduction of my marketing portfolio is in the form of a letter that speaks of my entire portfolio. My portfolio includes the following: • Carefully Research Data • Data Analysis • Updated Resume • Bar Chart • Cover Page • References

  4. DATA • My data were established based on these marketing variables: • Location • Demography • Race • Economic Condition • Class Structure • Buying behavior • Psychographic • Educational Background

  5. . DATA ANALYSIS • My data analysis is based on my positioning statement and market offerings. • “High Quality, More Products for Less Money”. • Amina Convenient Store is about satisfying society’s needs with its grocery products; by offering high quality grocery products that our target market can afford. • Our purpose of investing in this community is to offer reasonable price grocery products that will satisfy our current and potential customers’ needs, wants, and demands.

  6. UPDATED RESUME • My updated resume is about how best I can use the knowledge I acquire in my marketing class to market myself in this highly competitive working environment where employers are looking for only the best employees nothing less.

  7. BAR CHART

  8. COVER LETTER • My cover letter summarizes the entire portfolio. I hope you had a wonderful journey.

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