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Byron K. Rashed Marketing and PR Presentation Portfolio

Byron K. Rashed Marketing and PR Presentation Portfolio. Email: bkrashed@att.net Twitter: @brashed Facebook: Byron K. Rashed Website: http://www.byronrashed.com. Achievements.

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Byron K. Rashed Marketing and PR Presentation Portfolio

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  1. Byron K. RashedMarketing and PR Presentation Portfolio Email: bkrashed@att.net Twitter: @brashed Facebook: Byron K. Rashed Website: http://www.byronrashed.com

  2. Achievements • Directed and executed hands on global marketing programs including product marketing, high level and technical messaging, marketing collateral, partner marketing, localization, trade show and event management, advertising, public relations and internal and external communications as a team player and sole contributor. • Successfully executed strategies and tactics for aggressive marketing and public relations campaigns to dramatically increase lead generation, industry awareness and revenue. • Led development of corporate identity, Websites, messaging and branding strategy, working closely with management teams in a fast-moving, dynamic environment exceeding goals and expectations for industry-leading companies. • Respected PR and marketing professional, accomplished conference/public speaker and contributed article author

  3. Product Marketing • Successfully launched best-of-breed products for industry leading companies, delivering faster time-to-market. • Assisted functional groups to create MRDs and GTM plans for product/services market entry. • Created datasheets, case studies, whitepapers, brochures, application notes, customer and partner presentations, Website content and other sales tools to decrease sales cycle time and achieve faster revenue recognition.

  4. Lead Generation • Increased lead generation over 300% globally. • Developed successful lead generation programs from: • Product launches • Newsletters • Partner/reseller marketing programs • Created effective and unique advertising campaigns for both print and online ads. • Delivered clear, concise messaging to create effective lead generation and awareness for point products and enterprise-class solutions. • Promoted various call to actions: • Increased Website traffic • Webinars • Events

  5. Marketing Communications/PR • Directed and managed aggressive global marketing communications and PR strategies to create awareness with customers, prospects, analysts and journalists. • Executed targeted messages through press releases, Website content, analyst/journalist briefings. • Managed and directed PR agency and other outside vendors. • Selected and represented organizations at all industry events, seminars and sales kickoffs globally (performed all logistics, messaging, signage, scheduling and analyst/journalist interviews).

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