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Interactive Organizational Closet

Interactive Organizational Closet. Dawn Mackanic. About the Product. Interactive product that stores items Space Saver Tablet like screen interface that allows you to type in what item you are putting in, or taking out Works like a vending machine

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Interactive Organizational Closet

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  1. Interactive Organizational Closet Dawn Mackanic

  2. About the Product • Interactive product that stores items • Space Saver • Tablet like screen interface that allows you to type in what item you are putting in, or taking out • Works like a vending machine • Three different versions: Family sized, Beauty products, and Tool box Dawn Mackanic

  3. Consumer Goals Brand Benefits • WHAT IS YOUR PROBLEM? • Can’t find anything • Kids are always misplacing items • Waste time searching for things • Waste $ re-buying multiple things because they can’t be located • Annoying/Stressful when you can’t find something that you need • Cluttered Drawers and Closets • Always running out of space • WE CAN DO THAT: • You will always be able to find anything that you need regardless of who had it last • NO more wasting time looking for things • Save $ by knowing exactly what you have so that you never buy anything twice (think tape, scissors, pencil sharpeners) • Eliminate stress by knowing exactly where everything is • No more clutter, everything is completely organized • Space saving, it stores everything compactly due to size.

  4. Website Dawn Mackanic

  5. Social Media Links Wireframe Home Products Benefits Buy Contact Photo LOGO Description Testimonial Benefits Products Call to Action Contact Information Dawn Mackanic

  6. Website: Products Page Dawn Mackanic

  7. Website: Benefits Page Dawn Mackanic

  8. Mobile Version Dawn Mackanic

  9. Social Media Dawn Mackanic

  10. Facebook Page Dawn Mackanic

  11. Twitter Dawn Mackanic

  12. QR CODE Dawn Mackanic

  13. QR Code • Print Advertisements • Business Cards • Brochures, posters and flyers • Postcards • Mailers • Conference displays

  14. Search Engine Marketing Dawn Mackanic

  15. Search Engine Advertising Keyword selection-Google words Ad Purchase and distribution Google Ads Facebook Ads Dawn Mackanic

  16. Google Key Words Dawn Mackanic

  17. KEYWORDS Selected: • Organize Life • Organize Makeup • Organize Tools http://www.googlekeywordtool.com/ Dawn Mackanic

  18. FACEBOOK AD Dawn Mackanic

  19. Do It Yourself TIPS for Search Engine Optimization Dawn Mackanic

  20. Target Market Dawn Mackanic

  21. Target Markets • Families-Mothers in particular for the Family Sized Product • Young women-Beauty Products version • Men-Tool Version Dawn Mackanic

  22. Will use the online survey as one tool to organize potential and current customers and advertise accordingly Dawn Mackanic

  23. Men • Home Depot • Tool websites • DIY websites • Women ages 25 and up • “Mom” groups • Parenting sites • Young Women and teenage girls • Cosmetic sites • Teen magazines Dawn Mackanic

  24. Thank you! Dawn Mackanic

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