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Grabbing hold of change

Dive into the dynamics of change with a focus on the tipping point, infectious agents of transformation, and the power of context. Explore the influence of connectors, mavens, and salesmen in managing change effectively, unraveling the secrets behind creating contagious movements. Discover the stickiness factor and the subtle art of packaging information for impact. Uncover the significance of context and the power of 150 in fostering lasting change. Gain insights into the small steps that lead to monumental shifts, and embark on a journey towards catalyzing change in a dynamic world.

fredericka-gaines
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Grabbing hold of change

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  1. Grabbing hold of change

  2. Grabbing hold of change

  3. Introduction

  4. Snickers

  5. The need for change

  6. Tipping Point • Hush puppies • Small things, big change • Virus and contagion

  7. Hush puppies • NYC 1994, 1995

  8. Virus and contagion • Yawning • Piece of paper folded 50 times • Distance to the sun (and back) • Epidemics • The people who transmit • Tipping point - jolt out of equilibrium • The infectious agent itself • The environment

  9. Managing change

  10. The law of the few • Connectors • Six degrees of separation • 1960s • Chain letter • Stanley Milgram • Omaha, Nebraska 160 people • Name and address of stockbroker • Send on to one person who might actually know the stockbroker • Five or six steps • Critical learning - the last contacts were often the same • Mavens • someone who accumulates information and wants to share it with you • Everyday low price' • Interested and curious about everything - in detail • Not obnoxious - an information broker • Salesmen • Persuasive personality • The facts - and many answewrs • Charm, energy and enthusiasm

  11. Six degrees of separation • 1960s • Chain letter • Stanley Milgram • Omaha, Nebraska 160 people • Name and address of stockbroker • Send on to one person who might actually know the stockbroker • Five or six steps • Critical learning - the last contacts were often the same

  12. The stickiness factor • Fitting things into your life - practical, personal and memorable • Sesame street / Blue Peter - hold the attention and then educate • Package information in the right way and it will be irresistable

  13. The power of context • Context has to be right • Paul Revere • We are sensitive to changes in context - exquistely sensitive • The power of 150 - Hutterites in America, Gore of Gore Tex • Knowing people well enough that what they think of you matters • In order to create one contagious movemnent, you have to create many small movements first

  14. The new challenge

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