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Billionaires Back Anti-Smoking Effort

Billionaires Back Anti-Smoking Effort. Presented by Emily Bowden. Contributions. Tobacco will kill up to a billion people in the 21 st Century $500 Million total donation Michael Bloomberg: $375 Million Bill Gates: $125 Million Currently spending $20 Million.

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Billionaires Back Anti-Smoking Effort

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  1. Billionaires Back Anti-Smoking Effort Presented by Emily Bowden

  2. Contributions • Tobacco will kill up to a billion people in the 21st Century • $500 Million total donation • Michael Bloomberg: $375 Million • Bill Gates: $125 Million • Currently spending $20 Million Bill Gates and Mayor Michael Bloomberg

  3. MPower • Multi-pronged campaign • Bloomberg and Dr. Chan • Coordinated efforts • Campaign urges Government to • Raise tobacco prices • Outlaw smoking in public places • Outlaw advertising to children and the free giveaway of cigarettes • Start anti-smoking advertising campaigns • Offer citizens nicotine patches or other forms of help quitting

  4. Areas of Concentration • Poor middle-income countries targeted • China • India • Indonesia • Russia • Bangladesh • Tobacco as a state-owned monopoly- collect in tobacco taxes

  5. Response from Tobacco Companies • British American Tobacco • “We have no problem with government organizations educating people on the risks of tobacco.” • Believe people should have an "informed view of the potential dangers" of smoking

  6. Bloomberg Family Foundation • Long known for his hatred to tobacco • During his administration in New York: • Adopted several anti-smoking measures • Banned smoking in bars and restaurants • Significant increase in cigarette taxes • Gave $2 Million to the W.H.O. • Hoped others would step forward

  7. Bill and Melinda Gates Foundation • Has assets of up to $37 Billion • Previously focused on Infectious Diseases rather than Chronic Diseases • Main goal is Global Health • The Tobacco Atlas • Recently gave up Microsoft position

  8. The Truth Campaign • Largest national youth-focused anti-tobacco education campaign • Designed to engage teens • Exposes Big Tobacco's marketing and manufacturing practices

  9. The Sunnyside of the Truth • Very interactive website • Facts, videos, games, downloads, blogs • Does this approach really work?

  10. Resources • http://www.nytimes.com/2008/07/24/health/24smoke.html?ei=5087&em=&en=ff05de4eafedf7de&ex=1216958400&pagewanted=print • http://online.wsj.com/article/SB121683254892377697.html • http://www.thetruth.com/

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