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Reach & Time Spent

Reach & Time Spent. Major Media Comparison. November 2013. Reach & Time Spent. To provide cross-media comparisons, the RTS survey database has been used to produce figures for all major media

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Reach & Time Spent

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  1. Reach & Time Spent Major Media Comparison • November 2013

  2. Reach & Time Spent To provide cross-media comparisons, the RTS survey database has been used to produce figures for all major media Where available we have sourced unbiased electronic measurement from PPM and comScore to contrast against the survey data The electronic measurement clearly shows the superiority of television in terms of both daily reach and weekly time spent across all demos and regions The variance between electronically measured data and self-reported survey data clearly shows that people report what they “think” they do, and not what they actually do Background

  3. Reach & Time Spent Adults (pg.4) Males (pg.19) Females (pg.34) English (pg.49) French (pg.64) British Columbia (pg.79) Prairies (pg.94) Ontario (pg.109) Quebec (pg.124) Quebec French (pg.139) Atlantic (pg.154) National TV Viewing Profile & Trends(pg.169) Contents

  4. ADULTS

  5. Adults 18+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

  6. Adults 18-24 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

  7. Adults 18-34 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

  8. Adults 18-49 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

  9. Adults 25-49 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  10. Adults 25-54 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

  11. Adults 35-49 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  12. Adults 35-54 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  13. Adults 50+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  14. Adults 55+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

  15. Adults 60+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  16. Adults 65+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  17. Flyer Usage - National Daily Newspapers • Source: BBM Analytics RTS Fall 2013

  18. Flyer Usage - National Community Newspapers • Source: BBM Analytics RTS Fall 2013

  19. MALES

  20. Males 18+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  21. Males 18-24 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  22. Males 18-34 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  23. Males 18-49 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  24. Males 25-49 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  25. Males 25-54 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  26. Males 35-49 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  27. Males 35-54 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  28. Males 50+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  29. Males 55+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  30. Males 60+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  31. Males 65+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  32. Flyer Usage - Males Daily Newspapers • Source: BBM Analytics RTS Fall 2013

  33. Flyer Usage - Males Community Newspapers • Source: BBM Analytics RTS Fall 2013

  34. FEMALES

  35. Females 18+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  36. Females 18-24 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  37. Females 18-34 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  38. Females 18-49 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  39. Females 25-49 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  40. Females 25-54 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  41. Females 35-49 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  42. Females 35-54 Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  43. Females 50+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  44. Females 55+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  45. Females 60+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  46. Females 65+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

  47. Flyer Usage - Females Daily Newspapers • Source: BBM Analytics RTS Fall 2013

  48. Flyer Usage - Females Community Newspapers • Source: BBM Analytics RTS Fall 2013

  49. ENGLISH

  50. English 18+ Daily Reach / Average Weekly Per Capita Hours • Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

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