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Project Objectives

Project Objectives. To convert 4% of the non-TFC names generated by Percy and other future name generation initiatives to TFC customers To convert at least 3% of all the names to at least 1 of the ancillary products. To measure effectiveness of lead generation and lead conversion plan

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Project Objectives

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  1. Project Objectives • To convert 4% of the non-TFC names generated by Percy and other future name generation initiatives to TFC customers • To convert at least 3% of all the names to at least 1 of the ancillary products.

  2. To measure effectiveness of lead generation and lead conversion plan • Actual number of prospects generated per touch point • Name acquisition cost per touch point • Number of subscribers/customers converted by touch point • Number of subscribers/customers converted by channel of conversion • Subscriber/customer acquisition cost by touch point • Subscriber/customer acquisition cost by channel of conversion • Subscriber/customer acquisition cost by trial offer • Operational efficiency measures: • Contactability rate of leads • Number of attempts needed to convert leads • Number of calls needed to contact the lead • Call handling time

  3. Project Objectives • To measure effectiveness of lead generation and lead conversion plan • Number of prospects by touch point, by channel and by trial offer • Number of converted by touch point, by channel and by trial offer

  4. Report Template

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