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A few things we ponder as the New Year commences (and you might want to give some thought as well).

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8 Thoughts For 2008

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8 thoughts for 2008

8 thoughts for 2008



push and shout is unsustainable as a strategy

« Push and shout » is unsustainable as a strategy.

Will brands grow by delighting customers to the point of

recommendation and attachment? Or will

agency, media and marketing doctrine perpetuate




96 of innovations fail to reach their roi targets

96% of innovations fail to reach their ROI targets.

Will companies continue to try and « process » their way out of

this gap? Or will they embrace customer-centric and open forms

of ideation, development and product/service introduction?



will marketing departments regain a board seat

Will marketing departments regain a board seat through

higher accountability and a broader perspective?

Or will process automation and a tainted reputation

relegate them to the fringe of business?



home fabrication technology mass customisation

Home fabrication technology, mass-customisation and production

runs of one are merging with 3D technology. This means the end of

mass production is becoming conceivable.

How will mass-manufacturers with 20+ years of factory amortisation

make the transition without going too fast or too slow?



photo via wonderwall com

Photo via: Wonderwall.com

Will -in spite of their impact- businesses continue to igrnore

serious games and virtual worlds? Or will they be embraced

to create better training, design and manufacturing solutions?



in the chase for volume premium brands benefit

In the chase for volume, premium brands benefit from Asia’s

seemingly endless appetite for luxury.

When the China boom slows, will luxury brands « trade down »

to push less sophisticated lifestyle players out of the market?

Or will the cake continue to get bigger for all to share?.



as asian technology becomes more sophisticated

As Asian technology becomes more sophisticated, will

European firms overcome their cost disadvantage through

better customer insights and innovation? Or will will they

simply be bought up by Easterners flush with cash?



al gore has shown us the colour of money is green

Al Gore has shown us the colour of money is « green ».

Will poverty alleviation remain an optional and charitable

endeavour? Or will we find a business model to make

helping the poor as profitable as « saving the planet »?



have a great 2008

Have a great 2008

Team Futurelab