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Research presentation

Research presentation. Stefan Lugtigheid Jochem Hinloopen Joyce Beukelman Laura Kramer. Overview. Introduction Research set-up Field work Findings Leads for design. Introduction. Design a new product Aim: get to know our target group Demands and wishes regarding kitchen equipment;

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Research presentation

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  1. Research presentation Stefan Lugtigheid Jochem Hinloopen Joyce Beukelman Laura Kramer

  2. Overview • Introduction • Research set-up • Field work • Findings • Leads for design

  3. Introduction • Design a new product • Aim: get to know our target group • Demands and wishes regarding kitchen equipment; • Spending money; • Foreign dishes; • Daily living habits; • Multi-cultural kitchen equipment.

  4. Research set-up • Methods • Interview • Survey • Diary • Internet search

  5. Field work • Expierence • Interviewing slow • Diary only for empathising • Surveys fast way • Asking in stores helpfull • Competetors easy • Getting sales numbers difficult

  6. Findings • Demands and wishes regarding kitchen equipment • Surveys • Easy to use • Easy to clean • Uniqueness • Safety • Firm • Needs to fit in the kitchen • Price should not be to high

  7. Findings • Spending money • Interview • Price should be in range of similar equipment • What are the five most-ordered kitchen components?  Dishwasher, cooker, oven, extractor hood and fridge  • Competitors • Placing all the competitors in Atag, Pelgrim and Etna range

  8. Findings • Foreign dishes • Diary, Survey • Boboti, Lacmacun, lasagne, pizza, spaghetti • Getting sales numbers

  9. Findings • Daily living habits • Diary When the water is boiled, chuck in the pasta and let it simmer for about 15 minutes. 10 minutes is enough, but here’s the thing..my girlfriend hasn’t ever really cooked for herself before. She’ll load the dry pasta onto a plate before putting it into a saucepan –so she can see how much she’s getting. • Internet search • Moodboards

  10. Findings

  11. Findings • Multi-cultural kitchen equipment • Survey, Interview • Ice machine • Knife sharpeners • Wok

  12. Leads for design • Everybody in the world boils water • People like to eat foreign dishes • Bake on fire and use hot stones • Mediterranean dishes are the most sold

  13. More research • Ideas -> research again

  14. Thanks for listening! • Questions?

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