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Ranking Business School Attributes: Insights from WSJ/Harris Interactive Survey

A recent survey by The Wall Street Journal and Harris Interactive evaluated key attributes of business schools as rated by recruiters. The findings reveal that 89% of recruiters value communication and interpersonal skills, while 87% prioritize teamwork capability. Other significant attributes include personal ethics (85%), leadership potential (73%), and strategic thinking (68%). This analysis offers valuable insights into what recruiters seek in potential hires, emphasizing the importance of well-rounded skills and faculty expertise in business education.

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Ranking Business School Attributes: Insights from WSJ/Harris Interactive Survey

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  1. Ranking the Attributes Recruiters in The Wall Street Journal/Harris Interactive Survey* rated each business school on these student and school attributes. Here is the percentage of recruiters who said each attribute is “very important.” * WSJ Wednesday, September 22, 2004

  2. Ranking the Attributes 89% Communication and interpersonal skills 87% Ability to work well within a team 85% Personal ethics and integrity 73% Leadership potential 68% Strategic thinking 54% Well rounded 25% Faculty expertise

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