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Salesforce Marketing Attribution Platform

Drive measurable revenue with VALiNTRY360u2019s Salesforce Marketing Attribution offering .Our tailored B2B approach maps multi-touch interactions to opportunities and closed revenue in Salesforce, eliminating attribution guesswork and aligning marketing to pipeline outcomes. VALiNTRY360 implements custom attribution models u2014 first touch, last touch, linear, time-decay and account-based u2014 builds robust data pipelines, unified tracking, and delivers executive dashboards and governance to make insights operational. By integrating Marketing Cloud and Pardot with AI-enabled analytics, we help teams

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Salesforce Marketing Attribution Platform

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  1. SalesforceMarketingAttributionPlatformforAccount BasedMarketingwithVALiNTRY360 SalesforceMarketingAttributionPlatformforAccount BasedMarketingwithVALiNTRY360 Accountbasedmarketingrequiresaccount-levelclarityabout whichactivitiesactuallyinfluence opportunitiesand revenue.ASalesforce MarketingAttributionPlatformdesignedforABMtiesmarketing touchpointsto accounts,opportunities,andsellers so youcanmeasureinfluence, prioritizehigh-value accounts,andoptimizespendtowardprogramsthatmovedeals.VALiNTRY360 buildsthese platformsinside Salesforcesoattributionbecomesanoperationaltoolforrevenueteams, notadisconnectedanalyticsreport. WhyABMneedsaSalesforceMarketingAttributionPlatform ABMfocusesontargetaccounts,buyingcenters,andmulti-stakeholderdecisionpaths.Traditional contact- levelattributionmissescross-roleinfluenceandaccount-levelengagement.ASalesforceMarketing AttributionPlatformaggregatestouchesacrosscontacts,events,ads,andintentsignals,thenassignscreditat theaccountlevelsosalesandmarketingshareasinglesourceoftruth.Thisalignmentreducesduplicate work,shortenssalescycles,andimprovesbudgetdecisionsfortheaccountsthat mattermost.IndustryABM leadersemphasizeattributionasacoreABMmetricforoptimizingbudgetsandchannelmix.

  2. WhatVALiNTRY360delivers VALiNTRY360blendspracticalSalesforcearchitecturewithABM-firstattributiondesign.Our approach includesdiscovery,lead-to-accountreconciliation,modelselection,Salesforce-nativeimplementation, integrationwithMarketingCloudandthird-partychannels,andgovernanceto keepattributionauditableand repeatable. Webuildaccount-levelattributionobjects,automatedrollups,anddashboardsthatreveal influencedpipeline, attributedrevenue,accountengagementscores,andconversionvelocity.Becausewe architectthesolutioninSalesforce,attributiondataisavailablewheresales andrevenueoperations already work. CompetitorlandscapeandhowVALiNTRY360isdifferent Therearespecializedattributionvendorsthat integratewithSalesforceandstandaloneanalyticsplatforms withpowerfulmodeling engines.Forexample,FullCircleInsightsoffersa100percent Salesforce-native multi-touchattributionproductthatfocusesonfunnelandtouchpointmeasurementinsideSalesforce.Adobe MarketoMeasureprovidesrobustmulti-touchmodelsandcross-channelvisibilitythatmanyenterpriseteams usefordeepmediaandchannelanalysis. Lead-to-account matchingvendorslikeLeanDataexcelat ensuring touchpointsmaptotherightaccountrecordbeforeattributioniscalculated.Eachofthesecapabilitiesis valuable,but organizationsoftenstruggletostitchthemtogetherinawaythatsupportsABMworkflows. VALiNTRY360differentiatesbycombininghands-onSalesforceimplementationexpertisewithABM strategyandpracticalengineering.Wedonot simplydeliver rawattributionscores. Wedesignaccount-first models,solvelead-to-account fidelity,andoperationalizeattributionintorouting,scoring,andsales playbookssothatinfluencebecomesanactiontriggerforsellersandmarketers.Astep-by-step implementationroadmap Discoveryandbusinessalignment-Maptargetaccountlists,buyingroles,current campaigntaxonomy, andreportingneeds.DocumenttheABMmotionsyouwanttomeasure. Lead-to-accountmatching-Fixleadandcontactmappingsotouchesconsolidatecorrectlyat theaccount level.High-fidelityL2Aisessentialtoavoidmisattribution.VendorsthatspecializeinL2Acan acceleratethisstep,andweintegratethosepatterns where appropriate. DatahygieneandUTMgovernance-Standardizecampaignnaming,UTMusage, andchannel definitionssotouchingestionisreliable. Modelselection-Choosetheattributionlensthat fitsyourobjectives.ForABM,weightedmulti-touch oraccount-levelcontributionmodels typicallyoutperformsingle-touchproxies.Enterpriseteams sometimesaugmentrule-basedmodelswithalgorithmicapproachesformoreaccuratecrediting. Salesforce-nativeimplementation-Buildattributionobjects,automation,andreportinginsideSalesforce so attributionisauditableandactionableforrevenueteams.Thisremovessynchronizationdelaysand preservestheCRMasthecanonicalsystemofrecord. Integration-MapdatafromMarketingCloud,adplatforms,events,webinars,intentsolutions, and salessystemsintotheattributionfabric. Validationandgovernance-Back-testmodelsagainst historicalpipeline,reconciletofinance numbers,andestablishgovernancetokeepnaminganddataqualityenforced.

  3. 7.Operationalization-Surfaceaccountattributioninroutingrules,accountscores,andsales playbookssoteamsactoninfluencesignalsinrealtime. MetricsanddashboardsthatmatterforABM Attributedpipelinebyaccountandbycampaign Percentofinfluencedopportunitiesintargetaccount lists Account engagementscoretrendversusconversionrate Opportunityvelocityforinfluenced versusnon-influencedaccounts Returnonmarketinginvestmentataccountandprogramlevel Thesemetricshelpteamsprioritizeprogramswiththegreatestaccount-levelliftandjustifyABMspend with revenueoutcomes. Practicalguidanceontoolselection WhenevaluatingattributiontechnologyforABMconsiderthreedimensions: nativeplatformfit, model flexibility,andlead-to-accountfidelity. SomeorganizationschooseaSalesforce-nativeproductforsimplicity andauditability.Otherscombineabest-in-classcross-channelanalyticsenginewithrobustL2Aandthenmap resultsintoSalesforce.VALiNTRY360helpsteamschoosetherightarchitecturebasedonscale,technical constraints,andABMmaturity. Makeattributionoperational Attributiononlycreatesvaluewhenitchangesdecisions.VALiNTRY360pairsattributionoutputswith playbooksforbudgetreallocation,programABtesting,andsellerprioritization. Weimplement alerts and dashboardstailoredtoCMOs,revenueoperationsleaders,andaccountteamssoattributionbecomesadaily inputintoplanning,notaquarterlyvanitymetric. Conclusion Apurpose-builtSalesforceMarketingAttributionPlatformforABMturns multi-stakeholder engagement intomeasurableinfluenceandrevenueoutcomes.VALiNTRY360combinesSalesforce-native architecture,lead-to-accountrigor,andABMstrategytodeliver account-levelattributionthatisauditable, actionable,andalignedto revenuegoals.IfyouarescalingABMandneedapracticalattributionprogram thatsalesandmarketingwillactuallyuse,VALiNTRY360candesignanddeploytheplatformtofityour salesmotionandtechnicalenvironment. FormoreinfoContactUs:888-576-4222orsendmail:info@valintry.comtogetaquote

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