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Gilbert Haury Matt Wieber

Gilbert Haury Matt Wieber. Real Time Marketing #1. Campaigns are a defined series of activities, tactics and channels that often revolve around a common theme Too rigid-not keeping up with customer demands and technology Short lived

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Gilbert Haury Matt Wieber

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  1. Gilbert Haury Matt Wieber

  2. Real Time Marketing #1 • Campaigns are a defined series of activities, tactics and channels that often revolve around a common theme • Too rigid-not keeping up with customer demands and technology • Short lived • 2013 Prediction: Real life communications will help consumer become instantly engaged with brands • Marketing will become based more on speed rather than planned ahead campaigns

  3. MARKETING BECOMES MORE ACCOUNTABLE FOR REVENUE GENERATION #4 • A recent study found that 73% of executives dont believe marketing drives revenue and demand • 2013 Prediction: That will change • Marketing will become measured based on lead generation and traffic • Will further optimize processes that directly impact sales growth

  4. BE MOBILE OR FALL BEHIND #6 • Recent study shows 9/10 global marketers are mobile • Only 1/5 runs mobile marketing tactics in an integrated campaign • 2013 Prediction: Mobile campaigns on the rise

  5. EMAIL LIVES ON #12 • Email not dead • 2013 Prediction: Will become more personalized, relevant and targeted based on real-time data • Less "Batch and Blast" • Will result in maximized effect of each email and generate more qualified leads

  6. MARKETERS EMBRACE ‘SMART’ CONTENT • Amazon, youtube, ebay, apps...store displays? • Personalized messages • Right audience, right time Is Netflix accurate for you?

  7. MARKETING SPEAKS LIKE A HUMAN • Companies will develop a personality through storytelling • Corporations become less “faceless” and the trust between companies and consumers continue to grow P&G

  8. MARKETING GETS GAMIFIED •Not product placements and ads inside games, turn marketing into a game •Farmville: send gifts, crops die if you don't return •Bidding on ebay over buying off Craigslist •My coke rewards, Nike+, Biggest Loser video games

  9. A PICTURE IS WORTH 1000 WORDS • Instagram,Pinterest, Tumblr • We can assess info faster visually

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