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Media and Politics

Media and Politics. The relationship between the money, the media, and the government. Campaigns. Politicians need to get their message across to the public in order to win elections. In the past public appearances and news papers were the way to reach the public

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Media and Politics

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  1. Media and Politics The relationship between the money, the media, and the government.

  2. Campaigns • Politicians need to get their message across to the public in order to win elections. • In the past public appearances and news papers were the way to reach the public • Today TV is the most effective way to reach a vast amount of voters • One thirty second spot can reach more people than a candidate will see in every public appearance.

  3. Campaign commercial • Campaign commercial usually take two forms: • Light a fluffy: No real information just a vague reference to the greatness of the candidate. May use words like “family man, strong values, freedom and liberty” • Negative Ads. Tells how bad the other candidate will be if elected. Also called mudslinging.

  4. Do TV ads work? • Studies show that candidates who spent the most on TV ad almost always win the election. • Although candidates start their campaigns with the warm and fuzzy ads they almost always end their campaigns with the negative ads. • Candidates usually spend 90% of their budget on TV ads!

  5. How much money is spent? • A general rule of thumb is that an candidate needs at least a million dollars to run a campaign. • Hillary Clinton spent 50 million for her seat in New York. A job that pays about 100,000 a year. • Presidential candidates will spend about 50-70 million each on TV ads alone in the up coming elections.

  6. Short answer questions • What types of TV ads do candidates usually run? • Why are TV ads important? • Are TV ads a good way to find out about candidates? • Are poor people able to win elections? • Why do people vote for candidates they see on TV the most?

  7. Essay • How are Republicans and Democrats similar in their use of the media? Provide historical examples to illustrate your point.

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