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Market Change

Market Change. Let’s get ready!. Asia - Australasia - Americas. Ambition 2020. 3.5m+ Arrivals. *YE Dec 2011 2.6 million….Forecast 2016 2.99 million. 1.5m from Australia 900,000 from Asia China 400,000 plus, Japan 100,000 Nth America 300k UK back at 250k, Germany 80,000

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Market Change

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  1. Market Change Let’s get ready! Asia - Australasia - Americas

  2. Ambition 2020 3.5m+ Arrivals *YE Dec 2011 2.6 million….Forecast 2016 2.99 million • 1.5m from Australia • 900,000 from Asia • China 400,000 plus, Japan 100,000 • Nth America 300k • UK back at 250k, Germany 80,000 • Asia largest growth 450,000 ….35% higher than Australia Growth Source: TFI/MED/AIAL

  3. Longer Horizon View of Growth Potential We still need to compete to capture Source: TFI/MED/AIAL

  4. Asia will be our second largest market Asia Source: TFI/MED/AIAL

  5. The market is changing. Let’s work together to capture our share. Numbers and spending of global middle class. 2009 - 2030 2009 2020 2030 66% 3,228 million Of the world’s middle class by 2030 13% 635 million Of the world’s middle class by 2030 Source: OECD/AIAL

  6. With risk in Europe and US Airlines will Look to Asia OECD’s assessment of the downside risk to GDP 2012 central forecast 2012OECD scenario 2011 Eurozone US China World Source: IATA

  7. Cost rises are forcing changes • Each week IATA updates it’s jet fuel price index to provide the latest price data from the leading energy information provider Platts. The weekly index and price data shows the global average price paid at the refinery for aviation jet fuel.

  8. Rising Fuel Causing issue in Ultra Long Haul AKL Routes Source: TFI/MED/AIAL

  9. Ambition 2020 $8.5b+ Value *YE Dec 2011 $5.76 billion….Forecast 2016 $6.6 billion • Asia will be largest value market worth $2.75 billion • China $1.5b plus, Korea $330m, Japan $300m • Australia $2.35 billion • North America $800m • UK $690m, Germany $290m • Indonesia $100m, Singapore $100m, Malaysia $100m Source: TFI/AIAL/MED

  10. Longer Horizon View of Growth Potential Source: TFI/MED/AIAL

  11. Delivering $3 billion additional visitor spend We still need to compete to capture Source: TFI/MED/AIAL

  12. Economics The wealth at top is growing Source: Capgemini,/Merrill Lynch/Knight Frank/AIAL

  13. Asia Wealth Growth is Strong We need to compete at that end Source: CLSA/Capgemini,/Merrill Lynch/Knight Frank/AIAL

  14. Need to grow Mono NZ for Maximum Value Building New Zealand Mono & Longer Stay Source: TFI/MED/AIAL

  15. Ambition 2020 Key Pillars • More Air Capacity with Emphasis on Direct/Hubs/Connectivity • Building Value to Ensure Sustainable Growth/Yield • Work with Industry on New Value Customer Segments • Develop Channel Partnerships • Expanding into New Growth Regions (China 2nd Tier, Indonesia, Perth etc.) • Assisting with Industry Readiness & Developing Quality Position • Premium Value Partnerships

  16. Ambition 2020 China 430,000 • Grow Directs from 12 per week to 35 per week • New regional development through CZ/MU networks connects across Asia • Work with Industry on New FIT segments/Development Corporate/MICE • Develop Channel build premium value and yield for airlines • GDP Growth 2012 +8.3%... • Market Share 0.8% 2020 v 2011 0.7% and 2010 0.6% (Total Outbound less HKG & Macau) • Need to compete with Australia for Dual v Mono

  17. Build Direct China Air Capacity to 35 Flights PW We still need to compete to capture Source: TFI/AIAL/Sabre

  18. Enabling us to Grow Share AUS 7.5:1 NZ AUS 11:1 NZ We still need to compete to capture Source: TFI/MED/TA/AIAL

  19. 8M, Liaoning Province 44M, GDP USD 77 Billion Heavy Industry, Aerospace, Machine Tools, Auto Growth in China Harbin Changchun Shenyang Beijing Dalian Tianjin 9M, Shandong Province 96M, GDP USD 711 Billion , Cotton, Wheat, Gold, Diamond , Sapphires, Petroleum, Wine 22.9% 20.8% 27.9% 269.9% 49.4% 226.6% 25.8% Taiyuan Jinan Qingdao Xianyang 14M, Sichuan Province 80M, GDP USD 111 Billion Food , Medicine, Machinery, IT Zhengzhou Nanjing Hongqiao Chengdu Shanghai Ningbo Wuhan Hangzhou Wenzhou Chongqing Nanchang Changsha 7M, Fujian Province 37M, GDP USD 59 Billion Food Processing, Industrial Chemicals , Wood & Paper Fuzhou Guilin Xiamen Kuming Guangzhou Nanning Source: AIAL/Sabre/AI Haikou Sanya

  20. Competing at High End We compete with Europe & Nth America Source: AIAL/Sabre/GCM

  21. Premium JV AIAL/ATEED/Trade

  22. Premium JV AIAL/TNZ/Airline China Building FIT & Value Market

  23. Competitive Products

  24. Premium Development

  25. Building NZ Preference Developing the Airline Preference for NZ

  26. Thank You Let’s get ready! Asia - Australasia - Americas

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