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CREATING THE BEST MEDIA PITCH FOR YOUR BOOK

CREATING THE BEST MEDIA PITCH FOR YOUR BOOK. Ben Cameron Cameron Publicity and Marketing Ltd. What is a Media Pitch?. TRADITIONAL PUBLICITY. SOCIAL NETWORKING. Know Your Media: Media Targets. Television National Local Radio National Local Magazines Newspapers National Local

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CREATING THE BEST MEDIA PITCH FOR YOUR BOOK

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  1. CREATING THE BEST MEDIA PITCH FOR YOUR BOOK Ben Cameron Cameron Publicity and Marketing Ltd

  2. What is a Media Pitch? TRADITIONAL PUBLICITY SOCIAL NETWORKING

  3. Know Your Media:Media Targets • Television • National • Local • Radio • National • Local • Magazines • Newspapers • National • Local • Journals / Organisations / Newsletters • Online • Traditional media websites • Websites • Bloggers

  4. Know Your Media:Targeting Journalists • THINK LIKE A JOURNALIST • Media bias • Journalist specialisations • Workload • Interviews / points of view • Deadlines / pressure

  5. Break Down Your Pitch • YOUR BOOK • Focused message for every subject area • What is unique? • Special dates / occasions • News • YOU • What an you talk about? • Experience / expertise • Interests • Writing / inspiration • Personal contacts • You need to stand up for your work!

  6. How to Pitch • Be honest about the appeal of your book to journalists • Focus on the most likely journalists • Email / phone • Follow-up and be persistent!!! • Accept rejection (eventually and politely) • Turn interest into coverage

  7. Grumpy Old MenopauseCarol E. Wyer • Book • Health • Humour • Women’s interest • News: Emma Thompson • Author • Previous Books • Humourist • Former physical trainer • Social Media

  8. The Dead, The Dying and The DamnedJohn Hollands • Book • Previous bestseller • 50th Anniversary of end of Korean War • Literary interest • Military interest • Author • Korean War vet • New book about real experiences • Story about why he joined up • Story about Churchill

  9. Carnaby Street’s Great UninvitedSafia Shah • Author • Lives in Morocco and Surrey • Drives a black taxi • Commissioned knitted cover for taxi to tie in with Knit and Stitch show • Endangered words campaign

  10. What Happens Next? • Make the most of it: Broadcast coverage with social media • Build small media placements up to large media placements • Add quotes to Amazon, Goodreadsand other descriptions • Let sales people know • Don’t take bad reviews personally, don’t bite back and don’t obsess

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