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Make Your Pitch

Make Your Pitch. Understanding what makes a good pitch. An audio or radio pitch. What is the product the advert is trying to sell? What makes it stand out? Its unique selling point (USP). Which specific user group are the different pitches aimed at?

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Make Your Pitch

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  1. Make Your Pitch Understanding what makes a good pitch.

  2. An audio or radio pitch • What is the product the advert is trying to sell? • What makes it stand out? Its unique selling point (USP). • Which specific user group are the different pitches aimed at? • Why do you think this? What evidence is there for this? • Which pitch do you think is most effective? Why? • What techniques are used and why?

  3. What makes an effective pitch? • Clear. • Not too long. • Key points emphasised. • Something unusual or memorable. • Correct targeting, e.g. at the user group. • All information needed.

  4. Top Tips for producing a pitch • Keep it short - Your pitch should not be longer than 3 minutes. • Have a structure - If you want to get your point across you need to structure your pitch properly. Try thinking about what you want to say and ordering it into these categories: introduction, presenting your idea, selling your idea. • You are the presenter! - Keep the pitch lively and engage your audience. You don’t have to use any props, but try to keep your tone of voice exciting and fun. Have a look at your favourite presenters on television. Why do you like them? What makes their presentation style good to watch? • Your props - If you use any props, they should have a purpose, e.g. music, singing, drums, sound effects. • Sell it to them! - Sell your idea. Tell the audience why they need your product or idea. Find one strong argument to convince them then sell, sell, sell! • Make it fun! Most of all, have fun and be creative with your pitch. Make this a great experience for yourself, your team and the audience.

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