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BUS 189 Capstone Seminar in Strategic Management

Simon Rodan, PhD. BUS 189 Capstone Seminar in Strategic Management. Useful information. Course home page: http://strategy.sjsu.edu/simon.rodan/ Email: simon.rodan@sjsu.edu Skype simonrodan Office: BT 457 Office Hrs: Thursday 4:30-5:30pm. 07/14/04. B189 - Simon Rodan. 2.

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BUS 189 Capstone Seminar in Strategic Management

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  1. Simon Rodan, PhD BUS 189Capstone Seminar in Strategic Management

  2. Useful information • Course home page: http://strategy.sjsu.edu/simon.rodan/ • Email: simon.rodan@sjsu.edu • Skype simonrodan • Office: BT 457 • Office Hrs: Thursday 4:30-5:30pm 07/14/04 B189 - Simon Rodan 2

  3. Course overview Program Level Learning Objectives To sharpen your ability to think critically, logically and strategically. To diagnose business situations from a strategic perspective. Course Learning Objectives Learn to apply some simple theories to complex real world situations Required Text Rothaermel, Frank, Strategic Management: Concepts and Cases, McGraw Hill ISBN-13: 978-0-078-11273-7 Evaluation Mid-term exam (25%) Simulation (50%) Peer 360 evaluation (15%) Other (10%) 07/14/04 B189 - Simon Rodan 3

  4. What is Strategic Management • Analysis • Strategy content • The focus of this class • Formulation (and assessment) • Innovation • Experience • Implementation • Strategy process 07/14/04 B189 - Simon Rodan 4

  5. Main Topics • Review of some microeconomics • Value creation and appropriation • Basic analytical frameworks • External (industry level) analysis • Internal (firm level) analysis • Tactics • Choosing a generic strategy • Horizontal integration • Harnessing functional activities • Crossing industry boundaries • Vertical Integration • Diversification • Porter’s 6th force – network externalities 07/14/04 B189 - Simon Rodan 5

  6. School Past employer What Are Employers Looking For… • “Intellectual curiosity” • Learning doesn’t stop when you leave school. Employers want people who will continue to learn the rest of their working lives. • Hiring is an exercise in risk management • Starting with name recognition • A degree that means something • If everyone from the COB got an ‘A’, NO ONE from the COB would get an interview 07/14/04 B189 - Simon Rodan 6

  7. More comments from employers • “Must be able to hold my interest” • Busy people have short attention spans • “Must be able to carry a thought” • Articulate a logical argument • Need good quantitative skills (even in HR) • Display leadership in a team • Behavioural Flexibility • Be able to ‘fit in’ 07/14/04 B189 - Simon Rodan 7

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