The 12 Days Promotion Concept: Created lots of copycats Spawned promotions by others throughout the calendar year

8. The 12 Days Promotion Concept: • Created lots of copycats • Spawned promotions by others throughout the calendar year • Launched a lot of the guru careers you now know • Began the idea of Amazon book launches • Gave birth to multi-speaker telesummits and webinar series • Was copied into many other market niches • Raised a lot of money to buy Christmas presents for kids who would not have had presents if it weren’t for the 12 Days promotion • Some have said “it’s the greatest list builder concept the world has ever seen.”

9. And it’s why a lot of people call me… The Grandmasterof List Building

13. The Bundle Package Buy two, get one free! Or… The Ultimate Package(which is the one you will really want!)

14. How To Build And PROFITFrom Your Own Lists

15. The Approach Making friends Reason why to become a friend The “Sale” Provide a truly valuable gift in exchange for their name and address, and permission to contact them again

16. Build Trust Consistent behavior Believable Quality Expert opinion and endorsement Mention friends of influence in your circle

17. Monetizing Your List Keep up on the news of your niche market Let people know of breaking news fast Give away freebies (good ones) Provide excellent articles Content – Relevant and Actionable

18. Monetizing Your List Articles Yours Others with your intro and close Resource recommendations Special deals Deadlines Followup

19. Newsletter Format Topic introduction Article (actionable content) Resource recommendation Free gift PS – tell them to take action now PPS – remind about something else PPPS – give a preview hint of what is coming

20. List Management When they subscribe, sign them up to three lists at one time - Niche list for topical interest - Master list for broadcasts - News list for ‘evergreen’ content

21. Getting Traffic To Your Site So They Can Get On Your List There’s not just one bestway to get traffic to yoursite to get subscribers Continually implement newways to get moresubscribers to signup

22. 17 Ways To Get More Subscribers Your biggest FREE list building source – Search Engine Traffic Top 3: Yahoo, Google, MSN PPC Search Engines Quick way to get traffic Very cheap way to build list Link Trading – friends endorse you, you endorse them

23. 17 Ways To Get More Subscribers Newsletter Your own Your articles in other newsletters Just start one and do it Affiliate Program Builds your list with buyers and interested prospects

24. 17 Ways To Get More Subscribers Joint Ventures – others endorse you Builds your list with High Quality buyers and interested prospects Cross-Promotion Signature Box Forums and Newsgroups Exit Traffic

25. 17 Ways To Get More Subscribers Viral Marketing Written materials you write or compile Ebooks and reviews other people can use and/or give away Their links in them and yours too List-building scripts

26. 17 Ways To Get More Subscribers Testimonials for others Word of mouth referrals from people on your list to their friends – give them permission to pass along your newsletter Unsubscribe pages RSS articles that others can use Blog with links to you and others

27. Things to do Decide you are an expert Write your newsletter from that position of authority Make friends – build relationships Take one strategy and implement it Implement one more strategy Just keep doing it

28. Why do all this?… Your list of customers and interested prospects is the most valuable asset you have As they get to know you, like you, and trust you… they will buy from you, and buy more and more from you in the future

29. Tools Hosting Account datawebpro.net – Steve Hetrick  hunteridge.com/hosting.htm Webpage Editor (What You See Is What You Get) FrontPage Dreamweaver 123WysiWyg.com – quick and easy

30. Tools Autoresponder System Four types: Single response Broadcast Sequential Sequential / Broadcast  *****

31. Tools Autoresponder System Sequential / Broadcast Desktop connected to internet Hosted – aweber.com  http://www.hunteridge.com/aweber.htm Domain – ByPassPublisher.com plus RSS personalalized

32. Tools • Delivery Issues • DeliveryWatch.com • Spam Database Lookup • http://www.mxtoolbox.com/blacklists.aspx • White Listing • Contact postmasters at large ISPs

33. AR Plumbing #1 – Subscribe / Thank You / Download / 1st Email Subscribe Page Thank You and/or Download Page AR System Name Capture 1st Email Message

34. AR Plumbing #2 – Subscribe / 1st Email / Thank You / Download Subscribe Page Thank You page tells them check their email 1st Email Message Thank You and/or Download Page AR System Name Capture

35. AR Plumbing #3 – Subscribe / Opt-in Email / Thank You / Download / 1st Email Subscribe Page Thank You page tells them check their email Opt-in Email Message Thank You and/or Download Page AR System Name Capture AR System Confirm 1st Email Message

36. AR Plumbing #4 – Subscribe / OTO / Thank You / Download / 1st Email Subscribe Page One TimeOffer (Upsell) Thank You and/or Download Page No Yes AR System Name Capture 1st Email Message Order Processing / Download Pages

37. AR Plumbing #5 – Subscribe / 1st Email / OTO / Thank You / Download Subscribe Page 1st Email Message One TimeOffer (Upsell) Thank You and/or Download Page No Yes AR System Name Capture Order Processing / Download Pages

38. AR Plumbing #6 – Subscribe / Opt-in Email / OTO / Thank You / Download / 1st Email Subscribe Page Opt-in Email Message One TimeOffer (Upsell) Thank You and/or Download Page No Yes AR System Name Capture AR System Confirm 1st Email Message Order Processing / Download Pages

39. OTO Plumbing Order Processor / Subscribe Options / Thank You and Download Pages Order Processor Subscribe Options 1-6 Thank You and/or Download Page 1 Thank You and/or Download Page 2 Or Combined Thank You and/or Download Page for 1 and 2

40. List Management For product sales, have a lead list and a buyer list – and when someone buys they are added to the buyer list and remove from the lead list automatically (or manually) Keep up with unsubscribes – your system should do this automatically If someone writes you a “nasty-gram”, just delete them from your database Deduplicate your lists at least once a week to keep the AR system running smooth

41. Market Research For Leads, Sales and Backend Profits Always remember… You are always better off marketing to people who are already interested in buying 1 – find people who are buying 2 – find or create what they want 3 – sell it to them

42. Market Research For Leads, Sales and Backend Profits Marketing Finding people who are already ready to buy and then you sell it to them Sales Hard work – getting people to buy what they don’t already want

43. Niches you have an expertise in Niches where you have a friend who is an expert Niches you are interested in yourself Niches you know that people are nuts about Niches you know nothing about, and could care less about except that someone else is already selling to the niche and making lots of money

44. Market Samurai http://hunteridge.com/a/marketsam.htm Alexa Toolbar – alexa.com Forums – find people who are easily accessible Newsgroups – get on these lists Groups – people who are interested already Competitors newsletters, blogs and sites

45. Google.com Forum +topic Newsletters +topic Groups +topic You are looking for two types of people: Buyers – understand their feelings (anger, frustrations, hopes, dreams, etc.) Sellers – your competitors, people who already have your customers

46. ClickBank.com – hunteridge.com/a/cbe.htm CJ.com – ShareASale.com AssociatePrograms.com Amazon.com – Ebay.com The magazine rack (articles, ads, classifieds) Survey scripts – YouAskThem.com Get people from Forums, Newsletters, and Groups to take your survey Give them a reward for doing it

47. Things to do Become a “student” of niche markets Niches you have an expertise in Niches where you have a friend who is an expert Niches you are interested in yourself Niches you know that people are nuts about Niches you know nothing about or care about, but it’s already making someone else a lot of money

48. Why do all this?… • Unless you can: • Find the people who want something • Produce or acquire the product or service they want • Communicate to them and let them know you have the solution to their most troublesome problems or the object of their heart’s most burning desire… • Then all your further efforts won’t yield the biggest results as they could

50. "This course tells it all - and I mean ALL!"... I've bought list building books and courses before, but I've always felt that the gurus were keeping their real secrets back, and just throwing us a few tasty crumbs. Not so with this! This course tells it all - and I mean ALL! There's just so much incredible detail that goes way beyond just list-building, every time I work my way through it, I'm scribbling down new ideas and discovering new nuggets of vital information. And the value for money is incredible. In my opinion, this course is the Holy Grail of list-building, straight from a world class marketer, and I know for a fact that Mark practices what he preaches. I just don't think you could get a better course on building your list and marketing to them through email promotions than this one. Thanks Mark, for revealing all and then some!-- Christopher Byrnes, InfoProductAlchemy.com Kanazawa, Ishikawa, Japan