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We are the Linq between an unsigned act and major record labels

We are the Linq between an unsigned act and major record labels. About Us?. Linq PR is a full service, boutique public relations company based in central Birmingham. We offer our services to a diverse range of clients, using our experience and expertise to create full campaigns. Branding

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We are the Linq between an unsigned act and major record labels

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  1. We are the Linq between an unsigned act and major record labels

  2. About Us? • Linq PR is a full service, boutique public relations company based in central Birmingham. We offer our services to a diverse range of clients, using our experience and expertise to create full campaigns. • Branding • Digital and online marketing

  3. Our Services At Linq PR we focus on personalized, high quality, multi-layered campaigns using a combination of all our teams skills. Here is a list of the services we provide: • Ama – Account Director (Client liaison) • Esther – Research and Strategy consultant • Shanice – Press Officer • Melinder – Image Consultant • Soda – Digital and Online director

  4. Social Networking We believe that in the current market social networking is vital to exposing a client and the product that they are selling. Therefore we have created the same for ourselves in order to promote our services to potential new clients also. Facebook Twitter Website Instagram

  5. Press Press and offline promotion is vital to any campaign in order to expand on the reach that Bubzie’s music is currently getting in the music scene. In order to achieve our goal of increasing her fan base, and getting her more promotion for the Night of Pop event we have used a range of tools in order in maximize her expose.

  6. Short Term • Press release for single ‘You’re the only one’ • S&M Blog interview and review • Scene magazine review • 5 plays on Scratch radio (New Music segment) • Promotional photo-shoot

  7. Long Term The long term goals for the offline and press promotion of Bubzie is to promote her upcoming performance at; • Night of Pop event Once this event is complete we can then see how much of the offline promotion that we carried out was successful.

  8. Primary Research

  9. Audience Research • Popular music was first recognised during the 1950’s and its origins derive from rock and roll • As a genre, it is known for using stylistic elements from other music genres, making it one of the less rigid musical genres • Early pop music drew inspiration from gospel, soul, jazz and rock and roll • Urban pop/contemporary R&B has seen a huge rise in popularity with artists such as Beyonce, Rihanna, Alicia Keys, Nicki Minaj topping the popular music charts • It’s is a genre that is more popular with young people in particular female between the ages of 15 – 26

  10. Audience Research • Secondary research of population in Birmingham was conducted for the campaign • Facts and statistics were taken from a research report conducted in a census report. Information collated focused on the population of young people amongst all ethnicity groups within Birmingham. • By collating information on the young population of Birmingham and taking into consideration ethnic backgrounds it allows us to create a brand and image for our artist that transcends with all of our age demographics no matter what their ethnic background is.

  11. Audience Research • Research obtained from a survey conducted by the University of Hertfordshire showed that popular music was the 3rd most popular music genre amongst our target audience, with R&B and Urban music also garnering a respectable amount of listeners.

  12. Audience Research • Research obtained from a secondary source showed that the most popular tool used to discover new music amongst young was YouTube. As our artist already has a steady following on YouTube we will use this as the main outlet for her new music

  13. Audience Research • Research obtained from the report also enabled us to establish which music sharing forums would prove to be most popular amongst our target audience.

  14. Audience Research • Promotional Tools

  15. Our Objectives • S – The Online services of LinQ PR will launch the artist on multiple social networking platforms to establish the artists' brand and to create the artist a solid online following. • M – We will measure the success of the artists online presence by gathering quantitative data from each social networking platform that will reveal how many follower, listens, views the artist is receiving. • A- We aim to accomplish this by completely rebranding the artist and promoting them to the right target audience. With the combination of our industry knowledge and the correct branding this is achievable. • R- To review the artists current fan base and to reach out to a wider audience by setting realistic weekly targets. • T – 18th July (Date of pop culture event)

  16. Bubzie Online • Twitter: @OfficialBubzie • Facebook: Bubzie Downing • Tumblr: www.BubzieDowning.tumblr.com

  17. WHY? • In the our primary research it was revealed that 40% of our target audience used Facebook when social networking followed closely by twitter. • We wanted to create our artist a blog that will allow her supporters a deeper insight into her transformation and her musical journey. We chose to use Tumblr particularly because it is a blogging platform that is very heavily imaged based but still you gives you a great format to write things up.

  18. Linq PR

  19. SMART objectives…

  20. What are we trying to achieve with the event ?.. • Awareness • Interest • Desire • Action

  21. Gantt chart

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