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What makes these stand out from their competition? PowerPoint Presentation
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What makes these stand out from their competition?

What makes these stand out from their competition?

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What makes these stand out from their competition?

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  1. Bellwork What makes these stand out from their competition? Bold 2 in 1 Easyjet Dairylea Lunchables Mars Bar

  2. Finance Marketing BUSS2: Managing a Business Operations People

  3. Big Picture The Marketing Mix

  4. Learning Outcomes By the end of the lesson you will be able to… - know what a USP is - know how successful products offer tangible and intangible benefits - explain the influences on new products being developed

  5. Unique Selling Point (USP) A product needs to stand out from the competition. This can be done through a USP. What is the USP of ……? Is a USP sufficient?

  6. Importance of Branding Can a brand also be a USP?

  7. Jaffa Cakes Swatch NUFC Season ticket Bentley Head and Shoulders What benefits do you get from the following products? Categorise as tangible and intangible benefits.

  8. X BOX • Using the BBC News Article • Why is the 360 important to Microsoft? • How is Microsoft using the P Product to compete with Sony? • How successful do you think this strategy has been?

  9. Like many companies Microsoft aim to come up with new and improved products every year… What factors have an influence on new products being developed? Technology? Competitors? Entrepreneurial Skills and Vision? What do you think has the greatest influence?

  10. Product Challenge Working in pairs… Pick a product that you both agree is a successful product. Create a mind map which covers the following… What makes that product unique? Why you think is has been successful? What the thinking was behind the product first being developed

  11. Review Question How important to a business is new product development?