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Understanding Cloud Computing and Effective Advertising Campaigns

This article explores the fundamentals of cloud computing, highlighting its advantages such as cost efficiency, easy access to information, and faster deployment. It lists popular cloud applications including Google Docs and Spotify, while discussing common risks like data control and security management. Additionally, it touches on Google+ and WordPress as tools for businesses to enhance their online presence and connect with users. Whether leveraging cloud services or social media platforms, these insights can help streamline advertising campaigns and strengthen brand visibility.

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Understanding Cloud Computing and Effective Advertising Campaigns

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Presentation Transcript

  1. Developing advertising campaign in AdWords

  2. Basics of the Cloud

  3. What is the Cloud? In general, the cloud is the conceptofremotely hosted IT services (cloud apps) provided by a supplier (cloud providers)

  4. Typical cloud apps Typical cloud apps offered by cloud providers include: • email, • calendar, • documents, • online storage, • customer service, and more

  5. A selection of the top cloud apps • Music: Deezer, Spotify, LastFM • Video: YouTube, Facebook, Vimeo • Documents: Google Docs, Microsoft Office Online • Photos: Facebook, Instagram, Picasa, Flickr, Adobe Creative Cloud

  6. Data storage solution • Google Drive Microsoft OneDrive

  7. Advantages of the Cloud • Cost Efficient • Easy Access to Information - you have access anytime, anywhere • Quick Deployment- entire system can be fully functional in a matter of a few minutes • Increased collaboration - allow users to sync up and work on documents and shared apps simultaneously

  8. Common Risks of the Cloud • You don’t have total control • You might get stuck with one supplier • Your data is protected by someone else • Your security is managed by someone else • You are dependent on the Internet

  9. Google+

  10. What is Google+ • Google+ is a social networking service from Google • It is bringing people together within the context of many of Google’s service

  11. Whatis Google+ Pages • Google+ Pages provide businesses,products, brands, and organizations with a public identity and presence on Google+. • Google+ Pages interact in the Google+ world similar to the way that regular Google+ profile owners do.

  12. Getting startedwith Google+ Regular Google+ profile owners can: • Add people to circles • Edit their profile • Share things on Google+ • +1 comments and photos • Create and join Hangouts

  13. Whatcanyou do withyour Google+ Page Createorsharethings • Use Google+ in ad text • Use Google+ as yourlandingpage • Invitepeople to +1/circle • Invitepeople to followyour Page

  14. Your clean Google+ page

  15. Example of brand page

  16. Facebook Page

  17. Facebook for Business Example of Facebook Page

  18. Wordpress

  19. What is it? • WordPress is web software you can use to create website or blog. • WordPress is OpenSource and Freeware • Address of your website is: [groupname].netaware2014.com financiala.netaware2014.com

  20. Your clean Wordpress Page

  21. Example of using themes

  22. Thankyou for yourattention!

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