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Key Takeaways for Corporate Communicators from the Corporate Reporting Users Forum

This report summarizes key insights from the Corporate Reporting Users Forum (CRUF), which serves as a discussion platform for professional investors and analysts regarding corporate reporting practices. The forum emphasizes two main purposes of reporting: reflecting economic reality and aiding investors and creditors in making informed decisions. Key reporting principles include a principles-based approach and ensuring comprehensibility for those with limited financial literacy. Essential components of reporting discussed include cash flow statements, balance sheets, and profit & loss accounts, along with the inclusion of relevant non-financial information.

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Key Takeaways for Corporate Communicators from the Corporate Reporting Users Forum

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  1. Annual Report Guidelines CRUF - Corporate Reporting Users’ Forum Key Takeaways for Corporate Communicators

  2. About CRUF.com Corporate Reporting Users Forum  • A discussion forum to help professional investors and analysts in the debate on current and future corporate reporting

  3. Two Purposes of Reporting • Reports economic reality • Enables investors and creditors to take right decisions

  4. Two Goals of Reporting 1) Principles-based 2) Comprehensible to financially illiterate

  5. Three Essential Components 1) Cash flow statement: cash inflows and outflows

  6. Three Essential Components 2) Balance sheet: reflect the capital invested

  7. Three Essential Components • Profit & loss account: Turnover and expense items

  8. Non-financial information • Present contextual and non-financial information outside primary financial statements

  9. Contact CRUF.com • If you are an investment professional and would like to join the CRUF or if you would like to receive email alerts mail: michelle.mckenna@uk.pwc.com

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