Enabling Demand Driven Distribution in a Multi-Tiered, Multi-Partner Network

1. Enabling Demand Driven Distribution in a Multi-Tiered, Multi-Partner Network A Smart Solution for the Pharmaceuticals Industry

2. About Us • TAKE Solutions is a technology enabled business solutions provider • Supply Chain Management • Life Sciences & Pharmaceuticals • 2 Product suites • OneSCM – 16 products • OneClinical – 6 products • We create and deliver solutions that leverage our customers’ IT infrastructure and investment • Services marquee clientele across industries around the world CMMi Level 5 and PCMM Level 3 accredited company Domain expertise in SCM and Life Sciences Over 390 active clients worldwide Global Footprint covering 12 countries Listed on the NSE and the BSE Revenue Rs. 300 Crores Among the top 10 in the Deloitte Fast 50 List (Listed for the second year in a row) 18% of workforce comprises domain specialists

3. Being Demand Driven The Challenge How do pharmaceutical companies with complex distribution networks move towards being demand driven, especially when the existing information systems provide visibility only to the first tier? … and how complex can such networks get anyway? Markets determine your business processes Customers drive your product flows Requires supply-networks to be operated using real-time information Needs collaboration within the company and across partners in business Depends on ‘know-how’ for sensing, shaping and responding to changes in market place

4. Focal Company C & FA Pharma Company Hospitals Institutions … C & FAs Pharmacies Traditional General Retailers Modern General Retailers Individuals Wholesale Distributors Stockists Doctors The Complexity Multipliers Logistics Services Providers Multi-tiered, multi-partner distribution network Product traceability and control statutes compliance Collaboration for execution and management policy compliance Design and enforcement of appropriate demand stimulation initiatives Focused feet-on-street sales personnel addressing different sub-segments Addressing forward and reverse product flows Distribution Partners Influencers Customers Consumers

5. Before Our Innovation Enterprise C & F Agents Pharmacists Distributors General Retailers Hospitals Consumers Doctors Visibility & Actionability Boundary Business Characteristics Market Alternative • Planning driven by individual brilliance and intuition • Decisions based on insufficient and delayed information • Process that is extensively manual and error prone • Latency in responding to market demand changes • Manual, spread-sheet based processes • Distributed point solutions requiring extensive integration Organisation is always on a ‘push’ mode

6. Innovation Opportunity • Designing Winning Market Interventions • Accurate Product Offtake Forecasts for Execution • Neural Simulation & Forecasting • Network-Wide Collaboration • Policy Compliance • Statutory Compliance • Managing Performance Against Channel Goals • Monitoring of Individual Partner Performance • Business Analytics & Insight • Process Centric Multi-Partner Collaboration

7. Taking the Innovation to Businesses Enterprise C & F Agents Pharmacists Distributors General Retailers Hospitals Consumers Doctors Demand Planners Visibility & Actionability Boundary Building New Capabilities • TAKE IPOINT • Leveraging collaboration for market sensing and data collection • Ensuring statutory and policy compliance • TAKE INSIGHT • Converting data to actionable information and presenting to decision makers • Monitoring business and partner performance • TAKE CAMEO • Shaping demand by designing market appropriate interventions • Generating and publishing market/partner specific accurate demand forecasts for execution

8. Innovation ‘By Design’ • Encapsulated learning and embedded domain expertise • Center of Excellence for SCM • Joint work with researchers in premier institutions • Every-one wins approach delivering value for all partners in business • Frontier technologies for cost-effective, accelerated adoption • Web-based collaboration and on-demand analytics • Simulation using artificial neural networks (ANNs) • Business Process Management Platform – TAKE RTE • Cost-effective yet scalable approaches to tracking products Creating evolutionary business solutions for the industry Delivering value to our customers through our software products Empowering line-of-business personnel through intuitive ‘self-service’ solutions Simplifying implementation and administration for IT personnel and delivering ease of use at affordable cost Accelerating concept-to-market cycle times for our company’s solution offerings

9. Impact of the InnovationPharma Company Perspective

10. Impact of the InnovationTAKE Solutions’ Perspective • Reinforces TAKE’s leadership credentials as an industry focused thought leader in supply-chain management • Enables us address the lucrative pharma market for our solutions • Pharma products address basic needs and hence the industry is less prone to impact of economic slowdown • India is a $4.5 billion market growing at 8 to 9% annually, 55% comes from formulations, up to 85% consumed in domestic markets • Helped us leverage the customer base and domain expertise of our life sciences and pharmaceuticals business division • Solution is relevant to other discrete product, distribution intensive industries

11. Thank You