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Broadway Joe

Broadway Joe. A Roast Above. About Us. Broadway Joe, Laramie’s premier coffee shop Founded in 1969 by Elise’s grandfather Offers drinks and foods at reasonable prices Other services available to customers Recently launched an online component All products are 100% organic. How We Began.

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Broadway Joe

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  1. Broadway Joe A Roast Above

  2. About Us • Broadway Joe, Laramie’s premier coffee shop • Founded in 1969 by Elise’s grandfather • Offers drinks and foods at reasonable prices • Other services available to customers • Recently launched an online component • All products are 100% organic

  3. How We Began • Elise’s grandfather, a billionaire, recently passed away • To her dismay, the coffee shop was hers • Rob and Marion offered their professional assistance • The coffee shop is a thriving business

  4. Sales & Services • Breakfast foods consisting of bakery goods • Lunch including soup, sandwiches, salads, pizzas • A wide variety of specialty drinks • Traditional drip coffees • Free wireless internet • Open Mic night • Free delivery on qualifying orders

  5. Marketing Strategies • Punch cards • A person in a coffee cup suit • Flyers advertising our goods and services • Pop up Ads • Associate Programs • Search Engine Optimization

  6. Metrics • Number of unique visitors to our website • Online cookies • Clickstream – Dates and Times

  7. ERP Diagram • Implemented Microsoft Dynamics, an ERP program Advantages • Stronger connections with customers • Improves production • Reduces IT costs • Company adaptability to changing business conditions

  8. Systems Development Life Cycle • Plan – Setup a timeline for implementation • Analysis – Determine what our needs are • Design – Prototype of Website Design • Develop – Write our website • Test – Run tests, assuring the website works • Implementation – Put our system online • Maintenance – Keep our system working properly

  9. Web 2.0 Technologies • Pandaform • http://broadwayj.pandaform.com/pub/yvnwil/new • Cardmobili • AnswerGarden

  10. Website

  11. References Baltzan, P. and Phillips, A. (2011). M: Information Systems. New York: McGraw-Hill CardMobili. (2010). CardMobili. (online) Available http://www.cardmobili.com/, October 4, 2010. Creative Heros. (2010). AnswerGarden. (online) Available http://answergarden.ch/, October 4, 2010. Genescoffeebeans.com. (2010) Coffee bean picture. Used as slide backgrounds. Accessed October 4, 2010 from http://www.google.com/imgres?imgurl=http://www.genescoffeebeans.com/uploads/coffec_beans.jpg&imgrefurl=http://www.genescoffeebeans.com/country_of_origin_coffees.htht&usg=__HD7Egx1J0rgLpfLhtRQ1TlxoBSQ=&h=600&w=800&sz=200&hl=en&start=1&zoom=1&tbnid=GMCsgU__SRuzpM:&tbnh=107&tbnw=143&prev=/images%3Fq%3Dcoffee%2Bbeans%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D1255%26bib%3D619%26tbs%3Disch:1&um=1&itbs=1. Microsoft, Initials. (2010). Microsoft dynamics. Retrieved from http://www.microsoft.com/en-us/dynamics/default.aspx NexTag Inc., Initials. (2010, November 5). Microsoft dynamics point of sale 2.0 pos software. Retrieved from http://www.nextag.com/Microsoft-DYNAMICS-POINT-OF541523257/prices-html Oursky Limited. (2010). Build Forms + Track Contacts for Business. (online) Available http://www.pandaform.com/, October 4, 2010.

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