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Dynamic Email Marketing

Dynamic Email Marketing. Dan Ogdon, Director of Marketing - Swiftpage April 2008. Preferred Vendor Program. Sage Software has evaluated and recommends the Preferred Vendors Over 35 PVs added, many offer regional and product expertise Preferred Vendor scorecards

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Dynamic Email Marketing

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  1. Dynamic Email Marketing Dan Ogdon, Director of Marketing - Swiftpage April 2008

  2. Preferred Vendor Program • Sage Software has evaluated and recommends the Preferred Vendors • Over 35 PVs added, many offer regional and product expertise • Preferred Vendor scorecards • PV gets rated based on BP feedback • Exclusive Co-op Debit Program • Co-op Debit Program: Simplified co-op process with Preferred Vendors • No paperwork! No need to request pre-approval or submit claim reimbursement • With Preferred Vendors you only pay up to 40% out of pocket based on available co-op funds • The remaining amount is automatically deducted from your co-op account Contact Information Lan Chu Lan.chu@sage.com 949-790-2077 www.sagepartnermarketing.com (Go to generate leads tab and click on Preferred Vendors)

  3. Why Third Party ESP’s? Blacklist of your sending IP address

  4. Why Third Party ESP’s? Send limit restrictions: 50 – 100 emails through your systems

  5. Why Third Party ESP’s? Third Parties Are in the Know – Providing metrics that matter: Opens Clicks Bounced Suppressed And more…

  6. It All Starts with the List Set objectives, goals and expectations: What do I want out of this campaign? Ie: 30% open rate, 5% click rate, 75% attendance

  7. It All Starts with the List Define your targets – Segment your list appropriately Know who you’re sending to

  8. It All Starts with the List Take the time to clean your list: Old email addresses Invalid email addresses Incomplete email addresses

  9. A Message with Meaning Is your content relevant? Do your recipients want to receive what you’re sending them?

  10. A Message with Meaning Personalize each message: From Address Branding in subject line Contact Info in Body Merge Custom Fields (Hi Dan,)

  11. A Message with Meaning Keep your message short – Put long descriptions on landing pages

  12. A Message with Meaning Demand attention: Subject Lines Titles like the ‘Times Strong Relevant Imagery

  13. Killer Creative | Unmistakable Action Use Stock imagery: Istockphoto.com Photos.com Gettyimages.com

  14. Killer Creative Killer Creative | Unmistakable Action Make A Bold Statement

  15. Killer Creative Killer Creative | Unmistakable Action Call to Action Above and Below the Fold – but test: Placement Text Link Button Link Color Scheme Be forward and shameless

  16. Killer Creative Killer Creative | Unmistakable Action Landing page should carry the same theme: Imagery Colors Language Tone - Familiarity

  17. Get Ready to hit Inboxes Are you making it to the Inbox? Industry standards: Open Rate – 30% Click Rate – 3%

  18. Get Ready to hit Inboxes Email Authentication: Safe Sender ID – SPF Domain Keys - DKIM

  19. Get Ready to hit Inboxes Are you Trusted? Whitelist Safe Sender List Address Book

  20. Get Ready to hit Inboxes Will spam filters junk your email? Free tools to find out: Swiftpage.com/spamcheck Spamcop.com Spamcheck.sitesell.com

  21. Now what? Metrics that Matter Umm……now what?

  22. Now what? Metrics that Matter What you should look for: Open Rate (Delivered/opens) Click Rate (Opens/Clicks) Delivered Vs. Sent Bounced Opted Out

  23. Now what? Metrics that Matter Small changes can make improvements: Subject lines CTA placement Content Relevancy Email Length

  24. Now what? Metrics that Matter Test, Test, Test

  25. Email Becomes Your Foundation Links clicked aren’t just links clicked – they give you valuable, actionable data: Know what’s most interesting Know who’s most interested

  26. Email Becomes Your Foundation Intelligently update your database

  27. Email Becomes Your Foundation

  28. Questions? Contact Information: Tim Meile – Sales Director 877.228.8377 x 112

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