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Web analysis

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This presentation by Marie Androv and James Royal-Lawson addresses the findings and strategies from a comprehensive web analysis performed by KTH School of Electrical Engineering. The challenges in attracting and retaining visitors to the website were discussed, highlighting the importance of user-friendly navigation and targeted communication. Key actions included deactivating unused pages, enhancing reach through social media channels, and creating department-specific action plans based on data insights. Join us as we explore how to build a robust web brand that meets visitor needs and increases engagement.

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Web analysis

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  1. Web analysis KTH School of Electrical Engineering Marie Androv and James Royal-Lawson

  2. On the Agenda • Background and challenges • Web analysis presentation • Questions • The way forward (building a brand) • Concrete Activities

  3. Background and challanges • We are very good at getting info on the web… • …but is it what the visitor is looking for? • So we carried out a web analysis… • …which turned out to be more complex than expected.

  4. User Friendlier Web • Deactivate or reorganize old pages • Communicate with the target group • Use other channels to lead people to our web – facebook, twitter, newsletter etc • Attract people to our web • Help visitors to more content

  5. Concrete activities • Remove pages: course homepages and other “non visited” graveyard – 40 % fall 2013 • Google analyticsaccount for everydepartment – craschcourse on how and what. – Fall 2013 • Activate “Did you find this page useful?” on important pages – Fall 2013 • Individual action plan for each department based on analysis – 2013-2014. • Target group and message workshop – who are we talking to and how do we address them – Spring 2014. • Work on metadiscriptions: Google displays in the searchresults. It'syourchancetoexplain and convincepeople in searchresultstoclick! – 2013-2014. • Ready touse Google Analyticsreports – KTH Web Group fall 2013. • Internationalisation - URL’s in English (web address part in Polopoly) – KTH web group Spring 2014. • Followupshareof visits on department pages – fall 2014. • Uniform intro text and images on department pages – 2014.

  6. Good examples

  7. Thankyou! • www.kth.se/ees • Facebook/kthelectricalengineering • Twitter @kthelectrical #kthee

  8. Web Analysis • 30 000 pages on EE’ s web • Visitors are from…77 % Sweden, 4 % India , 1,4 % Spain • …visits: • 13,5 % Calendar • 13, 2 % Department pages • 7,4 % Research (EE web)

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