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WHERE WE WORK

Digital Green uses social organization and technology to improve the efficiency of extension systems globally. WHERE WE WORK. DG Partners. DG Offices. DG Academic Collaborations. Information Sources for Farmers in India. Main source of information about new technology and

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WHERE WE WORK

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  1. Digital Green uses social organization and technology to improve the efficiency of extension systems globally

  2. WHERE WE WORK DG Partners DG Offices DG Academic Collaborations

  3. Information Sources for Farmers in India Main source of information about new technology and farm practices over the past 365 days (India: NSSO 2005)

  4. Digital Video for Extension Video provides… • Resource-savings: human, cost, time • Accessibility for non-literate farmers

  5. Parameters Varied Early Experimentation Early Experimentation Background of actors in video, Types of content, Location and timing of screening, Method of dissemination, Degree of mediation, Background of mediator, etc. Background of actors in video, Types of content, Location and timing of screening, Method of dissemination, Degree of mediation, Background of mediator, etc. Six months in field trying various combinations Over 200 days of surveys, ethnographic investigation, and iterative design

  6. Digital Green: Early Results 7 times more adoptions over Training & Visit model Mediation Repetition (and novelty) Integration into existing extension operations Social homophily between mediator, actor, and farmer Desire to be “on TV” Trust built from identities of farmers and villages in videos 15 months: 13 villages, 3 nights a week, 1,000 regulars

  7. Cost-Benefit Note: Decreasing amortized cost of hardware with time and scale digitalGREENis at least 10 timesmore effective per dollar spent than a Training & Visiting system 8

  8. Initial assessment $243 incremental increase in farmer income over 8 months

  9. Analytics analytics.digitalgreen.org

  10. Videos videos.digitalgreen.org

  11. Digital Green’s next 3.5 years in India National Rural Livelihood Mission (NRLM) Bill Melinda Gates Foundation (BMGF) • From 2000 villages to 10,000 villages • From 200,000 farmers to 1 million farmers • Increase their production by 20% • Decrease their production costs by 15%

  12. Digital Green work beyond NRLM • Research and learning grant from DFID • Test model in low-income countries • Moving into health and nutrition domains • Nutrition and agriculture domain based convergence – research-based conferences • Virtual Training Institute • Internal cadre of master trainers on video production and dissemination techniques • Formative research / RCT design for ongoing programs

  13. Thank you

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