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Effective Ticket Sales Strategies in Sports Marketing

Learn how lottery systems can aid college football ticket sales, the importance of advance ticket sales planning for professional sports events, and the benefits of fostering strong relationships with fans. Discover key strategies to drive revenue and fan loyalty.

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Effective Ticket Sales Strategies in Sports Marketing

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  1. Sports and Entertainment Marketing 1 Objective 4.10

  2. A lottery system is an equitable way of selling tickets to school alumni when the demand for college football tickets A. fluctuates every season. B. is lower than originally anticipated. C. remains consistent over time. D. is higher than the available supply.

  3. D. is higher than the available supply

  4. One reason it is important for professional sport/event organizations to develop advance ticket sales plans is because the generated revenue helps organizations to A. increase general admission ticket sales. B. decrease operational costs. C. cover pre-event expenses. D. reduce the risk of ticket scalping activities.

  5. C. cover pre-event expenses.

  6. What is a benefit of establishing good relationships with sport/event customers and fans? A. Long-term loyalty B. Flexible marketing C. High-level pricing D. Consistent quality

  7. A. Long-term loyalty

  8. To develop long-term relationships with fans, professional sport teams should A. have inflexible ticket sales policies. B. build emotional connections with them. C. increase licensing fees to ensure profitability. D. redesign branding elements.

  9. B. build emotional connections with them.

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