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Sports and Entertainment Marketing 1

Placing signage on the outfield stadium wall during a televised professional baseball game brings several advantages, including increased brand awareness, higher sales, and free publicity. A soft-drink manufacturer, sponsoring a baseball team, can gain the most exposure by placing signage on the interior wall of the outfield.

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Sports and Entertainment Marketing 1

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Presentation Transcript

  1. Sports and Entertainment Marketing 1 Objective 4.06

  2. What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game? A. Ensures higher sales B. Lowers promotional expenses C. Provides free publicity D. Increases brand awareness

  3. D. Increases brand awareness

  4. A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products: A. Rear entrance of stadium B. Interior wall of the outfield C. Next to concession stands D. Backside of the scoreboard

  5. B. Interior wall of the outfield

  6. To obtain the most exposure during a sporting event, the best logo placement opportunity for businesses is on A. race cars. B. golf balls. C. swimsuits. D. footwear.

  7. A. race cars.

  8. A stadium deciding to place messages and team logos on electronic boards is an example of selecting A. event signage. B. media usage. C. Sponsorships. D. network support.

  9. A. event signage.

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