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Media Armor Product Overview 2011

Media Armor Product Overview 2011. Mobile Display Advertising What Media Executives Are Saying. We know we need to harness the power of mobile…. …but we don’t know how!. We’re Going to Tell You How Media Armor Can Help. Mobile Measurement Why It’s Holding The Space Back.

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Media Armor Product Overview 2011

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  1. Media Armor Product Overview 2011

  2. Mobile Display AdvertisingWhat Media Executives Are Saying We know we need to harness the power of mobile… …but we don’t know how! We’re Going to Tell You How Media Armor Can Help

  3. Mobile MeasurementWhy It’s Holding The Space Back So what’s holding mobile back from unleashing its power? True Measurement ROI

  4. Mobile Display AdvertisingWhy Mobile? • Sole Advertising Vehicle Reaching Consumers 24/7 • Potential for Incredible Personalization • 293M US Mobile Subscribers; 93% US Penetration

  5. Media ArmorWhat We Help You Do Media Armor helps Advertisers & Agencies, in their mobile display advertising initiatives, to:

  6. Media ArmorMeasure ROI • PAIN POINT: There is a lack of measurement in mobile. And you can’t manage what you can’t measure. • SOLUTION: You can have every display advertising metric found online, in mobile. Accurate and sophisticated measurement is achievable!

  7. Media ArmorAnalyze & Optimize • PAIN POINT: Without ID-level analysis, how can you know if your display advertising is working? • SOLUTION: We provide the ability to analyze your current campaigns for future innovation.

  8. Media ArmorUnify Reporting • PAIN POINT: Media buyers spend their time cobbling together spreadsheets and reconciling numbers. • SOLUTION: Enjoy our unified view of activity across all inventory sources, freeing up your team to focus on strategy. VS.

  9. Media ArmorOne Stop for Unified Reporting, Testing, & Analytics • You can have a one-stop shop for unified reporting, analytics, and measurement in mobile display advertising. Country ROI View-through Publisher Valuation Carrier Site Visitation Device Profit Maximization Uniques Messaged Test/Control

  10. Integration & FlowHow It Works • 1x1 image pixels are integrated within the mobile site and trafficked along with creative files. • Media Armor seamlessly ties activity together on the back end. 1. Page Request Site Server Publisher / Network Ad Server 2. Ad Request 3. Ad Response & Tracking Code 4. Ad Response & Tracking Code Media Armor 3rd Party Tracking Server 5. Tracking Request 6. Tracking Confirmation

  11. Next Steps Getting Started • Getting started is simple…

  12. Media ArmorLet’s Talk Questions? Comments? Elizabeth Zalman, Co-Founder elizabeth.zalman@mediaarmor.com twitter.com/mediaarmor 617-335-6481

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