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Monetizing Social TV: Strategies for Engaging Reality TV Fans

Explore effective strategies for monetizing social TV through engaging with passionate audiences, particularly in the realm of reality television. Learn about the significance of platforms like Big Brother Live Feeds, Reality Nation, and Super Pass for subscription-based entertainment. Discover how social media can enhance interactions with fans and facilitate revenue generation, tapping into the 60% female demographic aged 35 to 55. Best practices include utilizing Twitter, Facebook, and forums like Mortys and Hamsterwatch, driving engagement and subscriptions.

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Monetizing Social TV: Strategies for Engaging Reality TV Fans

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  1. Monetizing Social TV Big Brother Live Feeds and Reality Nation

  2. I make money from tweets about whirlyball with Brenchel and JeJo

  3. Today • Best practices for targeting the passionate 1% • Super Pass:subscription entertainment • Reality Nation: free reality star UGC

  4. $14.99 • Anchored by Big Brother Live Feeds • Social, Live, Access • 60% female, 35 to 55 • Top channels -60% affiliate -25% CBS

  5. Feeds

  6. 17 x 286 206 99 42 41 38 33 20 14 80

  7. Originals

  8. Access

  9. Free • Content by stars • Promoted via social • 20% mobile • Fast ramp up

  10. Reach -Sub

  11. Twitter

  12. Referrers • Facebook • Twitter • Jundishes • Allaboutbigbrother.forumotion.com • Forums.jokersupdates.com • Mortys.tv.com • Google • Celebritysmackblog.com • Jejofansite.com • hamsterwatch

  13. Fans • Hosting competition • #2 all time article on Reality Nation

  14. Burnett • “We’re not that far from people • watching TV on the same screen • as the computer, with interactivity • back and forth. It’s the interactivity • that TV lacks right now and that is a • major advantage for the Internet.” • Mark Burnett

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