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Social TV: TV and the Internet of People

Social TV: TV and the Internet of People. Marie-Jos é Montpetit, Ph.D. MIT Communications Futures Program. MIT ILP Spring Conference – April 14 2009. Natalie Klym and Emmanuel Blain, MIT Communications Future Program The Media Lab MAS962 community. Acknowledgements.

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Social TV: TV and the Internet of People

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  1. Social TV:TV and the Internet of People Marie-José Montpetit, Ph.D. MIT Communications Futures Program MIT ILP Spring Conference – April 14 2009

  2. Natalie Klym and Emmanuel Blain, MIT Communications Future Program The Media Lab MAS962 community Acknowledgements MIT ILP Spring Conference – April 14 2009

  3. Isn’t TV social to begin with? • How do you connect to your friends on TV? • Is personalization the inverse of social TV? • Is Social TV the “TV of the Future” Our Initial Questions MIT ILP Spring Conference – April 14 2009

  4. Then MIT ILP Spring Conference – April 14 2009

  5. Now MIT ILP Spring Conference – April 14 2009

  6. + = ? Next MIT ILP Spring Conference – April 14 2009

  7. Bring the Social Network to the living room • Originally IM, videoconferencing • Now: media sharing • New television experiences • Immersive, immediate yet intimate • TV without boundaries Social TV Fundamentals MIT ILP Spring Conference – April 14 2009

  8. Go Beyond “me too TV”: Innovation at the Edge MIT ILP Spring Conference – April 14 2009

  9. Personalization • What I want, how I want it • Favorites and “personal channels” • TV on all my devices where ever I am • Socialization • Watch what my friends are watching • Share ratings • Peer to peer • Common experiences Two Trends MIT ILP Spring Conference – April 14 2009

  10. Personalization enables social interactions • Defines your social “brand” • Shared devices, content and applications • The Social Net starts performing the functions of a traditional operator: • “Channel” listing • Recommendations/ratings • Trust The “Virtual” Operator MIT ILP Spring Conference – April 14 2009

  11. Social TV applications on TV • Interactive • IM, video conference, weather/traffic widgets • Enhanced TV • Added metadata on watched content • Supplemental viewpoints • Plugins to watch TV on social network sites • Social interactions on internet video • Hulu, CBS.com, ABC.com, Boxee etc. • Friends/community comments/ratings • YouTube, Netflix Current Examples MIT ILP Spring Conference – April 14 2009

  12. Tools for the Creation ofSocial TV Experiences MIT ILP Spring Conference – April 14 2009

  13. Common platforms • Standards for middleware • Agnostic Network Technology • IP (of course) • GPON/EPON and 4G • Network coding • Security and privacy • Who accesses what? Technology MIT ILP Spring Conference – April 14 2009

  14. Mobility is about the (social) Experience MIT ILP Spring Conference – April 14 2009

  15. Widgets • Connect the TV to a web application: • Currently associated with traffic, weather or advertising • Can be used to deliver information to the social TV viewers • Electronic Program Guide • Use the social network context • Reflect the favorites of the network • Social network based “channel lineup” • Suggest additional content Delivery MIT ILP Spring Conference – April 14 2009

  16. Redefine the TV offering to keep customers loyalty • Expand the service space to include value added services • health, retail, banking etc. • It’s all about business innovation Can it Create Wealth? MIT ILP Spring Conference – April 14 2009

  17. From “Me to We”: the social graph (thanks to Dave Reed) MIT ILP Spring Conference – April 14 2009

  18. The “next 45 million” • Connects the “community” across generations and continents • Use the TV as a familiar window on the Web Emphasizing the “social “ in Social TV MIT ILP Spring Conference – April 14 2009

  19. Is the future of TV social? Social TV = TV 2.0? Conclusion MIT ILP Spring Conference – April 14 2009

  20. marie@mjmontpetit.com mariejo@media.mit.edu MIT ILP Spring Conference – April 14 2009

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