1. SELF-DEVELOPMENT AND COMMUNICATION

2. INTRODUCTION • An effective business communication reflects the self behind. In social psychology the term ‘self’ is used for an individuals' awareness of his/her abilities, personality traits and ways of doing things.

3. Concept of self-development and communication ‘The totality of the qualities of a person is the combination of a person’s physical ,intellectual, materialistic and spiritual qualities. Consequently, Self-development refers to the development of all the above mentioned qualities of an individual.’

4. Objective of Self-development • Development of Harmonious Personality. • Development of positive Attitude. • Development of self-esteem. • Development of Rationality. • Development of knowledge. • Development of Self-Confidence. • Development of Cultural Harmony. • Development of Totality. • Development of Good habits. • Development of Organizational Ability.

5. Interdependence between Self-Development and Communication Self-development stimulates communication to become more effective and dynamic. On the othehand,effective communication plays an important role for sustainable self-development. How does Self-development Improve Communication? • Self-Development Improves communication Skills. • Self-Development Improves Analytical powers. • Self-Development Widens the Vision . • Self-Development builds Critical Skills • Self-Development enhances Ability.

6. How does Communication Lead to Self-Development • Non-verbal Communication and Self- Development. • Oral Communication and Self-Development. • Written Communication and Self-Development.

7. Development of Positive Personal Attitudes What is an attitude ? It is a mental process of evaluating particular person ,group, things, action or idea. Definition:- ‘An attitude is a tendency to respond either positively or negatively to certain persons, objects or situations. Attitudes have a feeling component ,a cognitive component and an action component.’ C.T.Morgan and R.A.Icing

8. Nature of attitude Attitudes (Evaluation of the objects on the following basis) (Affective Information) (Feeling) (Behaviourial Information ) (Actions) (Cognitive Information) (Opinion) (Because they helps us to) (Master our Environment) (Knowledge Function) (Express our Identity )(Value Expressive Function)

9. How is a Personal Positive attitude Developed • A personal attitude can be developed through persuasion. Here the term persuasion means, ‘The process of forming,reinforcing or changing attitude by communication.’ • Types of Persuasion:- • Superficial • Systematic Steps involved in systematic processing of persuasive communication:- • Attending to the message • Comprehending the message • Reacting to message content • Accepting the message

10. SWOT ANALYSIS Swot analysis is an analysis undertaken by business firms to understand their external and internal environment. The term SWOT consist of four words:- • S-Strength • W-Weakness • O-Opportunities • T-Threats

11. Basic Elements of SWOT Analysis Strength INTERNAL Strength Weakness EXTERNAL Threats Opportunities

12. Components of SWOT Analysis • Environment • External Environment • Internal Environment • Strength • Weaknesses • Opportunities • Threats

13. MODEL OF INTERDEPENDENCE • What is interdependence? Interdependence is the sharing of common experience and a common fate Types of Interdependence • Collective or Minimal Interdependence • Face to Face Groups or Maximizing Interdependence • Social Interdependence • Task Interdependence

14. Whole Communication • The concept of whole communication refers to that communication which is all comprehensive. It includes not only the facts of the message but also the feeling, values and opinions of the sender which is inherent in the message. • Channels of Whole Communication • Facts • Feeling • Values • Opinions

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