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"A Whole New Mind" explores the transition from left-brain dominance, characterized by logical and analytical thinking, to the emergence of right-brain attributes like creativity, empathy, and holistic reasoning in the Conceptual Age. Innovations in technology, globalization, and automation shape the demand for abilities that emphasize high concept and high touch. This shift highlights the importance of emotional intelligence (EQ) alongside traditional intelligence (IQ), fostering skills in artistic creation, narrative crafting, and pattern recognition vital for success in today's economy.
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The Conceptual Age • Left Side = logical, rational, analytic (good) • Right Side = instinctive, mute, nonlinear (bad)
Congenital blind person reads Braille letters using fMRI compatible Braille Stimulator
Left Brain • language • sequential reasoning • analysis
Right Brain • holistic reasoning • pattern recognition • emotion interpretation • nonverbal expression interpretation
Two Views of the Right Brain • Savior • Saboteur
Some Facts... • Left hemisphere controls right • Right hemisphere controls left
Some Facts... • Left hemisphere is sequential • Right hemisphere is simultaneous
Some Facts... • Left hemisphere specializes in text • Right hemisphere specializes in context
Some Facts... • Left hemisphere analyzes the details • Right hemisphere synthesizes big picture
A Whole New Mind • L-Directed Thinking • R-Directed Thinking
The Change • Abundance • Asia • Automation
Abundance • Prosperity in U.S. • “Throwaway” society
Abundance • Everyware/Moore’s Law • Design
Asia • Globalization
Automation • Increases in technology • Routine work
High Concept, High Touch • Three Questions: • Can someone overseas do it cheaper? • Can a computer do it faster? • Is what I’m offering in demand in an age of abundance?
High Concept • Create artistic and emotional beauty • Detect patterns and opportunities • Craft satisfying narratives • Combine the seemingly unrelated into novel inventions
High Touch • Ability to empathize • Understanding subtleties of human interaction • Find joy and elicit it in others • Stretch beyond
MBAs and MFAs • Differentiation is a driver • Think about HTML coding
IQ and EQ • Standardized Testing • IQ vs. EQ