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Swimming in a sea of News

Swimming in a sea of News. Brian O’Keefe Director of Product Management 617 797-5282. Agenda. About Us Treemaps The Problem The Solution: Get Visual ! Why Visual? Pre-Attentive Processing Treemaps News Demo - Panopticon Explorer v1.4 Q/A Contact Information. About Us.

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Swimming in a sea of News

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  1. Swimming in a sea of News Brian O’Keefe Director of Product Management 617 797-5282

  2. Agenda • About Us • Treemaps • The Problem • The Solution: Get Visual ! • Why Visual? • Pre-Attentive Processing • Treemaps • News Demo - Panopticon Explorer v1.4 • Q/A • Contact Information

  3. About Us • Pioneer in real-time visualization software • Flagship product : Treemap • Offices: Stockholm, London, New York • Founded in 1999 • Immediate ROI for customers • 40+ person-years of development • 5th generation product • Technology agnostic • .NET, Java • SDK, zero-footprint, desktop

  4. The Problem • World is facing an unprecedented information explosion • News, data, text, images,structured and unstructured data • Every organization or person arebecoming an information business. • Much work on the back-end & pipe but limited investment on the front-end Simply Put… We are collecting and disseminating News at a greater rate than our ability to Consume it!

  5. The Solution… get Visual ! Manage, customize and aggregate your news flow… …then stream it to your business users.

  6. Why Visual ? • Visual Processing & the Brain • "Because half of the human brain is devoted directly or indirectly to vision, understanding the process of vision provides clues to understanding fundamental operations in the brain." • --Professor Mriganka Sur of MIT's Department of Brain and Cognitive Sciences • 35 different areas in the brain that have been identified as being primarily or totally involved with the processing of visual information • All lobes of the cerebral cortex are involved in the processing of visualinformation • More area of the brain dedicated to vision than to all the other sense modalities combined • --Robert B. Sanet, O.D., F.C.O.V.D; IV International Congress of Behavioral Optometry

  7. Pre-Attentive Processing How quickly can you identify this image? How many 3’s? 128173687561789765469845069856049828676298098584538224509856458935098450980965859091030209905959595772564675050678904567884578980982137765487266490856093294968641 128173687561789765469845068560498286762980985845382245098564589350984509809658590910302099059595957725646750506789045678845789809821637654872664908560932949686897 128173687561789765469845068560498286762980985845382245098564589350984509809658590910302099059595957725646750506789045678845789809821637654872664908560932949686897

  8. Treemaps Treemaps have 3 key elements: 1. Aggre ga tion 2. Size3. Color • Display large amounts of row data as groups of rectangles • Rectangles can be arranged, sized, and colored graphically to reveal underlying patterns, trends , biases • Treemaps allow users to easily recognize complicated data relationships

  9. Demo News Demo - Panopticon Explorer v1.4

  10. Summary • To date, most of the work has been on Content and Delivery • What is needed is a visual and interactive front-end • Leverage the Brain’s ability to process information faster and efficient- Visually Please Contact us @: London: 44 20 7877 0640 New York: 646 216 8863 Stockholm: 46 853 480 480 info@panopticon.com www.panopticon.com/events Upcoming Webinar: “Get ‘Embed’ with our SDK!" Feb 26th, 2008 @ 10:30 EST --Visualization and Data Plug-ins

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