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Marketing Plan

Marketing Plan. Form a publicity subcommittee Make the media work for you Preparing to work with the media What is your message?. Marketing Plan (Cont). Making spokespeople work for you Feedback The media as partner Opportunistic tie-ins Special events. Visual Presentation Tools.

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Marketing Plan

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Presentation Transcript

  1. Marketing Plan • Form a publicity subcommittee • Make the media work for you • Preparing to work with the media • What is your message? Session 11

  2. Marketing Plan (Cont) • Making spokespeople work for you • Feedback • The media as partner • Opportunistic tie-ins • Special events Session 11

  3. Visual Presentation Tools • Geographic Information Systems (GIS) • FEMA Flood Maps • United States Geological Survey (USGS) Earthquake hazard maps • Internet • Printed materials • Animation • Architectural drawings Session 11

  4. Policy Development and Implementation • Public consultation • Establishing partnerships • Identifying and assessing community risks • Identifying risk management policies • Building consensus for the implementation of risk management policies Session 11

  5. Policy Enforcement • Statutory authority • Enforcement infrastructure • Trained staff • Funding Session 11

  6. International Flood Mitigation Initiative (IFMI) • Background • Consensus Process • Netherlands Delegation • IFMI Meetings • Facilitation Process Session 11

  7. IFMI Vision for the BasinThe participants agreed on an IFMI vision for the Red River basin: By the Year 2010, the community of the Red River Basin has addressed flooding through mitigation that achieves significant flood damage reduction goals while enhancing economic, social and ecological opportunities. Session 11

  8. IFMI MissionThey identified an IFMI Mission: To promote and develop achievable and action-oriented flood mitigation goals and implementation strategies by engaging citizens, their communities and governments. Session 11

  9. IFMI Goals for the Basin • Goal No. 1: Developing Basin Wide Cooperation, Coordination and Citizen Participation • Goal No. 2: Forging Public-Private and Community Partnerships • Goal No. 3: Protecting People and Property • Goal No. 4: Enhancing Environment, Economy and Community • Goal No. 4: Enhancing Environment, Economy and Community Session 11

  10. IFMI • Community Meetings • IFMI Meetings Session 11

  11. IFMI Agreements • Basin Community • Flood Resistant and Resilient Communities • Standards • Cooperative and Coordinated Oversight • Partnerships • Practical Steps Session 11

  12. IFMI Agreements (Cont.) • Public Education • New Knowledge • Good Model • Talking with Citizens • Funding, Resources, Frameworks Session 11

  13. IFMI Initiatives • Basin-wide Flood Mitigation Governance • Public Education and Research on Flood Damage Mitigation • Basin-wide Flood Resilience Session 11

  14. Basin-wide Flood Mitigation Governance • Basinwide Coordination and Cooperation • Basinwide Legislator Dialogue • Flood Insurance Compliance (U.S.) Session 11

  15. Public Education and Research on Flood Mitigation • Broadcast Media Partnership • Print Journalism Partnership • Research and Mapping • Watershed Education in Schools • Floodplain Architecture Session 11

  16. Basin-wide Flood Resilience • The Greenway on the Red • Water Storage and Retention and Floodplain Management • Compensation for Flood Mitigation Practices on Private Lands • Community Flood Mitigation, Preparedness and Recovery Session 11

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