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Cherish Moments - Event Management Marketing Plan

Establishing a renowned event management brand offering high-quality services at reasonable costs. Mission to create WOW factor events. Budget allocation and strategic analysis for Rourkela and Jharsuguda markets. Marketing strategy, objectives, pricing, advertising, promotions, and customer service initiatives to capture untapped market share.

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Cherish Moments - Event Management Marketing Plan

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  1. MARKETING PLAN MOMENTS… Cherish with us…. PRESENTED BY- SOURAV RAINA A65 GAURAV GERA B63 PRIYANKA SHARDA B28 SIMRANMEET KOUR B44

  2. PURPOSE AND MISSION

  3. PURPOSE ”To establish the company as a renown brand name in the field of event management & to become known as the prestigious organization under all circumstances.”

  4. MISSION • To provide best of the services to clients. • To conceive, design and execute events that create the WOW factor .

  5. BUDGET • Initial expenditure on advertising and promotions activities = Rs 1 Lac • After that we will spend 7 % (approx.) profit on marketing activities

  6. SITUATIONAL ANALYSIS

  7. CURRENT TARGET MARKET SCENARIO • Currently we are targeting ROURKELA and JHARSUGDA. • Comparatively high standard of living • People mainly indulged in business activities.

  8. DEMOGRAPHICS ROURKELA • Total population = 689,298 (2009) • Highest per capita income in Orissa • Males constitute 54% of the population and females 46%. • Rourkela has an average literacy rate of 75%

  9. JHARSUGUDA • Population = 75,570 (2001) • Males constitute 52% of the population and females 48% • One of rapidly growing city of Orissa

  10. MARKET NEEDS • Quality services at reasonable cost • Quick availability of service

  11. MARKET TRENDS • No any major player in the market • Services are outsourced from outside • No heavy advertisements and promotions.

  12. ANALYSIS SUMMARY • Less competition • Customers have good amount of disposable income • The competitors are not focusing so much on advertising and promotions.

  13. MARKETING STRATEGY & OBJECTIVES

  14. MARKETING STRATEGY To differentiate the services on the basis of :- • QUALITY • COST.

  15. MARKETING OBJECTIVES • To grab the untapped market and to increase the market share near about 20% in 1 year. • Achieve a steady increase in market penetration.

  16. DETERMINE FINANCIAL OBJECTIVES • Increase the profit margin gradually • Achieve a double digit growth for first 4 years

  17. POSITIONING MOMENTS will position itself as the HIGH QUALITY SERVICE provider at REASONABLE COST

  18. MARKETING MIX

  19. PRICING • Initially pricing will be based on the pricing strategy of competitors for similar kind of services. • after the establishment of brand name the pricing would be according to the quality.

  20. ADVERTISING AND PROMOTION • Advertise through news paper- TELEGRAPH and DANIK BHASKAR • Flash advertisements on LOCAL CHANNELS • Advertisements in MAGAZINES. • Pamphlets and hoardings • Social media advertisements • Website

  21. CUSTOMER SERVICE • development of a personal relation department • 24*7 helpline and customer assistance • Online order and complaint registration facility.

  22. THANKS YOU

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