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REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONS THROUGH INNOVATIVE MEGA ATTRACTIONS

REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONS THROUGH INNOVATIVE MEGA ATTRACTIONS. The Revival of the Ancient Wonder of Colossos of Rod0s. George A. Barboutis MSc, MBA, DESS (CORNELL-ESSEC) Project Manager of the Municipality of Rodos

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REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONS THROUGH INNOVATIVE MEGA ATTRACTIONS

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  1. REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONS THROUGH INNOVATIVE MEGA ATTRACTIONS The Revival of the Ancient Wonder of Colossos of Rod0s George A. BarboutisMSc, MBA, DESS (CORNELL-ESSEC) Project Manager of the Municipality of Rodos Member of Tourism Research Body of the Chamber of Dodecanese Founding Member of SITE Greek Chapter Director of Marketing of RODOS PALACE HOTEL & CONVENTION CENTRE

  2. THE TOURISM OF THE FUTUREMoving from Products and Services to Experiences “Destinations will need to reinvent themselves in order to be competitive and grow their industry in the future. Destinations need to move beyond offering products and services (hotels and attractions) to inventing, orchestrating and delivering exceptional experiences to their clients that exceed their expectations”. Dr. Auliana Poon MD of Tourism Intelligence International

  3. THE FUTURE OF GREECE AS A TOURISM DESTINATION How Greece as a tourism destination can reinvent itself in order to become competitive in the future?

  4. THE CASE OF RODOS WHAT NEEDS TO BE DONE? What MEGA-ACTIONS and MEGA-EVENTS would lead Rodos to enter successfully the tourism of the future?

  5. The Revival of Myths THE REVIVAL OF THE ANCIENT WONDER OF COLOSSUS TO A CURRENT WONDER OF THE 21st CENTURY

  6. History of Colossos • One of the seven wonders of the ancient world • Built as a tribute to the Sun God Helios, protector of the city of Rodos to celebrate freedom, unity and peace. (292 B.C.) • Following the failure of siege of Demetrius Poliorkitis to the island • Designed by the sculptor Chares of Lindos (70 feet tall) (Mastrapas 1993) “To you, O Sun, the people of Dorian Rodos set up this bronze statue reaching to Olympus when they had pacified the waves of war and crowned their city with the spoils taken from the enemy. Not only over the seas but also on land did they kindle the lovely torch of freedom.” Dedicatory inscription of the Colossos

  7. Historical Evidence of Colossos WHERE DID HE ACTUALLY STAND AND WHAT DID HE LOOK LIKE? • Scientific evidence is lacking on where he stood and how exactly he looked. • It’s a mystery… • Stirred the fantasy of historians to praise the legendary statue • Numerous artists provided drawings according to their imagination (Mastrapas 1993)

  8. IN THE FUTURE HAS TO BE IN THE PAST WORLD LANDMARK LANDMARK WONDER OF THE 21st CENTURY ANCIENT WONDER ECUMENICAL SYMBOL OF PEACE, HOPE & OPTIMISM TRIBUTE TO THE SUN GOD OF HELIOS, FREEDOM & PEACE FIELD OF IDEOLOGICAL CONTEXT

  9. FORThe creative revival of the wonder in a modern, contemporary work-of-art that will transform the invaluable intangible characteristics and convey the symbolic values of the legendary monument AGAINSTThe recreation of a sterile imitation (replica)of the ancient wonder referring toanachronistic and archaeological implications

  10. The Concept To create a contemporary (21st century) wonder inspired by the Colossos the ancient wonder. It should be an evolutionary and a modern successor, borrowing the unique attributes, the symbolic characteristics and the artistic values of Colossos, attempting to become a feat of our century. It should become a symbol of the Greek civilisation and should be enriched with a current, diachronic idealistic content.

  11. The Vision “Just like the Colossos was built as a tribute to the Sun God of Helios to celebrate freedom and peace, its successor, standing at the crossroads of three continents should become Rodos’ and Greece’s contribution to the world. Emitting eternal light and symbolising ecumenical world peace, sending messages of hope and optimism for the future generations to come”

  12. SUGGESTED IMPLEMENTATION Artistic Expression / Technical Construction Artistic Excellence of Global Recognition and Worldwide Acceptance Innovative Technological Achievement

  13. SUGGESTED IMPLEMENTATION INTERNATIONAL ARCHITECTURAL & DESIGN COMPETITION or COMMISSION TO A FAMOUS ARCHITECTURAL FIRM OF WORLDWIDE RECOGNITION

  14. SUGGESTED IMPLEMENTATION Location • Visibility suitable to a grand scale landmark • Highly visible from air and sea emitting its eternal light to the four points of the horizon • Ease of access to visitors without major problems in transportation • Avoid accessibility obstaclesto the harbour or the airport of Rodos

  15. SUGGESTED IMPLEMENTATION Fund Raising Campaign • Foundations • Donations • Subsidies • Supports • Collections

  16. SUGGESTED IMPLEMENTATION Communication Strategy • Creation of an international media campaign to raise awareness and interest of the project worldwide • Mobilisation of Greek and international celebrities (politicians, artists, intellectuals, actors etc.) to promote the idea • Planning and creation of PR events at various stages of the implementation of the project

  17. SUGGESTED IMPLEMENTATION Honorary Selection Committee Distinguished Personalities under the aegis ofthe President of the Hellenic Republic • Worldwide Recognition • Transparency of Procedures • Global Acceptance

  18. SUGGESTED IMPLEMENTATION Future Revenues - Avoidance of Commercialisation • Future Revenues should be offered to the constant maintenanceand expansion of the project with • Actions concerning the dissemination of Greek History and Hellenic Cultural Heritage • Creation of a theme Museum of Colossos employing interactive technologies to enhance guests experience

  19. SUGGESTED IMPLEMENTATION Future Revenues - Avoidance of Commercialisation Future Revenues should be also offered to • Actions concerning the constant dissemination of the idea of World Peace • Establishment of a Cultural Peace Venue (EIΡΗΝΗ) that would include Amphitheater, Conference Center for organising Conferences, Gala Dinners and other similar Peace Events

  20. CASE STUDIES OF SIMILAR PROJECTS ABROAD The Recreation of the ancient Library of Alexandria In the past: Accumulated the worldwide knowledge of the ancient times

  21. The New Library of Alexandria Created with the mission to recapture the spirit of the original with the aim to be: • A center of excellence in the production and dissemination of current knowledge and a place of dialogue, learning and understanding between cultures and people, aspiring also to be the world’s window on Egypt and Egypt’s window on the world, in the new digital age.

  22. The New Library of Alexandria Cooperation of the Egyptian Government with UNESCO Invitation of a Global Architectural Competition Cost 220.000.000 U.S. Dollars in year 2002 Funds were raised from contributions of 27 countries

  23. The New Library of Alexandria today possesses: 6 Specialised libraries 4 Museums 1 Planetarium 1 Culturama 8 Academic research centers 15 Permanent exhibitions 4 Art galleries

  24. The New Library of Alexandria today possesses: International Conference Center Host of numerous institutions and Venue of dozens of conferences, meetings, exhibitions and events Receiving annually 1.500.000 visitorsfromall over the world! www.bibalex.org

  25. FUTURE PROJECTS Rio 2016 Solar City Tower

  26. Rio 2016 SOLAR CITY TOWER

  27. Rio 2016 SOLAR CITY TOWER

  28. Rio 2016 SOLAR CITY TOWER www.rafaa.ch/rafaa/rio_de_janeiro.html

  29. Rio 2016 SOLAR CITY TOWER

  30. COMPETITIVE ADVANTAGES OF THE PROJECT

  31. COMPETITIVE ADVANTAGES OF THE PROJECT • CULTURAL & TOURISM ACHIEVEMENT • Communication Level • Secures enormous and invaluable publicity for Rodos Island and Greece that cannot be assessed in monetary terms. • Repositions in the most dynamic way Rodos and Greece in the world tourism map. • Creates increasingly highdemand for the destination, opens new horizons and paves the way for new tourism evolutions. • Artistic CreationLevel • Its colossal historical nature, challenges the most distinguished artists around the world to participate, securing the prestige that such a landmark deserves.

  32. COMPETITIVE ADVANTAGES OF THE PROJECT • CULTURAL & TOURISM ACHIEVEMENT • Technological Level • Promotes innovation, supersedingthe conventional methods of construction. • Foreign Affairs & External Relations • The implementation of a Global Venue of Peace creates large pacific opportunities in the wider Mediterranean region.

  33. COMPETITIVE ADVANTAGES OF THE PROJECT • CULTURAL & TOURISM ACHIEVEMENT It can become a pioneering project providing initiative to start similar creative & innovative cultural and tourism projects, in all regions of Greece, with its invaluable historical and mythological wealth.

  34. NATIONAL PROFITS Contributes significantly to the higher recognition of our national treasures and appreciation of our cultural heritage, converting our introverted mentality to cultural extroversion. Strengthens the feeling of national pride and makes us equal successors of our gracious history and our ancient predecessors.

  35. EPILOGUE It represents a moral duty to historical Rodos, an ethical debt to mythical Greece and an honorary obligation to humanity to offer a memorable achievement of international scale. Much like the Olympic Games, it is something so Hellenic that the whole country has to benefit and at the same time so ecumenical that the whole world has to gain! INTERNATIONAL APPEAL

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