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“ Małopolska Health Resorts in European Cooperation Networks” João Pinto Barbosa Szczawnica , 18.06.2012

European Spas Association. “ Małopolska Health Resorts in European Cooperation Networks” João Pinto Barbosa Szczawnica , 18.06.2012. European Spas Association. Summary ESPA Activities & Networks Marketing. European Spas Association. http://www.europeanspas.eu/members /.

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“ Małopolska Health Resorts in European Cooperation Networks” João Pinto Barbosa Szczawnica , 18.06.2012

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  1. EuropeanSpas Association “Małopolska Health Resorts in European Cooperation Networks” João Pinto Barbosa Szczawnica, 18.06.2012

  2. EuropeanSpas Association Summary ESPAActivities & Networks Marketing

  3. EuropeanSpas Association http://www.europeanspas.eu/members/

  4. EuropeanSpas Association Aims toExchangeexperience, bestpractices, know-how to Develophealthandwellnessstrategies for preventionandrehabilitation for theeuropeancitizens toPromoteand to Improvequalityinspasandhealthresorts toStimulateandfundResearch

  5. EuropeanSpas Association Activities & Networks • 1. Lobbying • 2. Supporting the ESPA members • 3. Quality • 4. Joint projects • 5. Promoting the European Spas philosophy in Europe and abroad • 6. Marketing

  6. EuropeanSpas Association Lobbying • EU Health for Growth Programme 2014/2020 • EU Directive 2011/24/EU “on the application on patient rights in cross-border healthcare • EU Parliament resolution on“Europe, the world’s nº 1 tourist destination” ATTPUBLICPOLICY.EU

  7. EuropeanSpas Association SupportingtheMembers SERBIA ROMANIA

  8. EuropeanSpas Association Quality Standards

  9. EuropeanSpas Association EuropeSpa med is the seal of quality for health resort hotels and clinics as well as medical wellness centres. Visitors are treated over a period of at least two and ideally three weeks according to a medical plan drawn up by a doctor. Then again, preventive measures may only last a few days if the aim is to generally prevent disease or make the guest aware of health issues.

  10. EuropeanSpas Association In cooperationwith

  11. EuropeanSpas Association TC 228/WG 2 Health Tourism Services ISO/DIS 28621 (Draft International Standard) Medical spas using natural resources -- Service requirements Ackonowledge health resorts with specific natural factors such as natural resources of the earth or the climate used in health treatments, under medical supervision ISO/AWI 17679 (Approved Work Item) Wellness spa -- Service requirements ISO/AWI 17680 (Approved Work Item) Thalassotherapy - Service requirements

  12. EuropeanSpas Association JointProjects International diplomas recognized by the European Spas Association and its members. A reliable source of well educated spa professionals on an international level. Development of international curricula

  13. EuropeanSpas Association Thalassodivision Radonhealth resorts division Peloiddivision

  14. EuropeanSpas Association Promotingthe “concept” theEuropean Spas philosophy ISMH CONGRESS EUROPEAN TOURISM FORUM

  15. EuropeanSpas Association Marketing B2B business to business B2C business to consumer P2P people to people

  16. EuropeanSpas Association The role of the European SPA Destinations, Health Resorts and Clinics in prevention, health promotion and rehabilitation Specific health problems of the society, e.g. aging population, obesity, osteoporosis, supported by concrete answers and results by the European Spa philosophy The advantages and healing qualities of mineral springs and climate for human body and spirit – traditions and new findings Message

  17. EuropeanSpas Association NETWORKS Targets • ESPA members • Spa Destinations • European Union Organs and Institutions • Journalists / Spa Magazines • Partners • other Stakeholders • Spa clients • Public

  18. EuropeanSpas Association Printed Materials

  19. EuropeanSpas Association PR & Events ITB BERLIN 2012 HEALTH AND WELLNESS MEDIA DAYS TERMATALIA 2011 OURENSE, SPAIN

  20. EuropeanSpas Association • DATABASE • of Journalists and Magazines related to Tourism and Health

  21. EuropeanSpas Association Online Marketing

  22. EuropeanSpas Association THE NEW CONSUMER DEGREE OF TRUST SOURCE: NIELSEN GLOBAL CONSUMER SURVEY 2009

  23. EuropeanSpas Association SOURCE: STEPHANIE PERRONE GOLDSTEIN (COYLE HOSPITALITY GROUP)

  24. EuropeanSpas Association www.europeanspas.euwww.espa-ehv.eu

  25. www.europeanspas.euwww.espa-ehv.eu

  26. EuropeanSpas Association www.europeanspas.euwww.espa-ehv.eu

  27. EuropeanSpas Association www.europeanspas.euwww.espa-ehv.eu Source: Google Analytics

  28. EuropeanSpas Association www.europeanspas.eu/newsletter

  29. www.facebook.com/europeanspas

  30. EuropeanSpas Association www.facebook.com/europeanspas Peopleshare, readandgenerallyengage more withanytypeofcontentwhenit’ssurfacedthroughfriends & peopletheyknowandtrust CNN

  31. EuropeanSpas Association Word-of-MouthWord-of-Mouse

  32. EuropeanSpas Association www.facebook.com/europeanspas Fastest growing segment: Women over 55y.o., up 175.3% in the last 120 days. SOURCE: INSIDEFACEBOOK.COM

  33. EuropeanSpas Association Polandstatistics Total Facebookusers: 8.426.880 (21,91% of Pop.) Position in the ranking by countries: 25 Grewby more than902.000usersin thelast 6 months PASCAL LAUENER / REUTERS

  34. http://twitter.com/europeanspas

  35. EuropeanSpas Association www.flickr.com/europeanspas

  36. EuropeanSpas Association Rules wehave in mind Entertain Inform Educate Engage

  37. EuropeanSpas Association Integrationwithevery marketing toolsandplatformsismandatory to amplifytheConversation: Website, TradeFairs, Events, Press-Releases, Documents, PrintedMaterials, Email messages, Business cards…

  38. EuropeanSpas Association Next steps !

  39. EuropeanSpas Association Step 1 – Fulfillthe gaps Conversionoftheexisting ESPA online tools to a sales promotionplatform for themembers.

  40. EuropeanSpas Association Step 1 - Fulfillthe gaps

  41. EuropeanSpas Association Step 1 – Fulfillthe gaps Rewardthe Fans andfollowerswith: Discounts SpecialOffers Promotions Coupons etc…

  42. EuropeanSpas Association Step 2 – Mobile Marketing To offer a mobile optimisedexperience

  43. EuropeanSpas Association Step 2 – Mobile Marketing 77%oftheplanetowns a mobile device(UN TelecommunicationsAgency) 1.3 billionuse the “mobile internet” (UN TelecommunicationsAgency) 17,4% ofaccessto allTravel sites GUARDIAN.CO.UK

  44. EuropeanSpas Association Step 2 – Mobile Marketing 47%expect to use their mobile deviceattheirtraveldestination 26%will use a mobile device for accomodations & attractionsresearch 37%will use a mobile device for restaurantresearch BAD WOERISHOFEN

  45. EuropeanSpas Association Dziękuję João Pinto Barbosa European Spas Association Marketing Manager marketing@espa-ehv.eu joaopintobarbosa

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