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Decisions

This document outlines a comprehensive approach to program design and mapping for the Associate of Applied Science (AAS) in Visual Communications-Graphic Design. It emphasizes the importance of strategic elements, including curriculum planning, workforce requirements, and faculty development. The objective is to establish clear goals and learning outcomes, define prerequisites, and choose appropriate resources while ensuring alignment with institutional expectations and accreditation standards. Engaging stakeholders and fostering a shared vision are central to creating a successful program that meets both student and industry needs.

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Decisions

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  1. Determining content, scheduling, equipment, technology, supplies Decisions Eliminating courses (6 credit hours) Defining prereqs,expectations Choosing textbooks/resources Developing, strengthening faculty Addressing workforce requirements Program Design & Mapping: AAS, Visual Communications-Graphic Design

  2. Decision Strategy …purpose…guides the program, is the basis for making curricular decisions, long-range planning, faculty selection, and resource allocation (National Association of Schools of Art and Design, 2009) Program Design & Mapping: AAS, Visual Communications-Graphic Design …it is essential that each design program defines its special, perhaps unique function in the larger context of artistic endeavor.

  3. Process Program Design & Mapping: AAS, Visual Communications-Graphic Design Mission/Vision/Principles Learning Outcomes/Goals Curriculum Mapping Course/Syllabus Design Curriculum Committee Approval Strategic Planning/Assessment Resource/Project Justification

  4. Process …reflects a clear understanding of the [program] by the faculty and staff …describes the [program’s] uniqueness and its place within the larger college (SACS accreditation 2.4 and 2.5) Program Design & Mapping: AAS, Visual Communications-Graphic Design …focuses on teaching and learning

  5. Foundation Assessment Strategic Planning Curriculum Approval/Program Review Master/Course Syllabus Design Curriculum Mapping Program Goals/Outcomes Mission Statement (vision, values) Program Design & Mapping: AAS, Visual Communications-Graphic Design

  6. Mission Design …essential to effectively establishing program goals, outcomes, curriculum, policy, and resource allocation …collective agreement about the program’s “reason for being” (David, 1984; Staples & Black, 1984) Program Design & Mapping: AAS, Visual Communications-Graphic Design …essential first step in program design

  7. Principles Program Design & Mapping: AAS, Visual Communications-Graphic Design Collaboratively designed by those who carry it out Uniquely framed by internal knowledge & experience in the field Rationally informed by knowledge of internal/external forces (data) Consensus built around common understanding, common language Inspired by optimism, confidence, and certainty in the program’s worth

  8. Vision? Mission? • Who do we serve? • What’s our purpose? • What’s the process? Mission Vision Program Design & Mapping: AAS, Visual Communications-Graphic Design • Who are we? • What do we believe is possible? • How do we hope others see us?

  9. homework Institutional Expectations & Government Agendas Workforce Climate & Employer Need Internal & External Quality Standards In Field Comparative Peer Analysis Internal Data & Review Knowledge Base Program Design & Mapping: AAS, Visual Communications-Graphic Design

  10. Components Process Purpose Services, instructional approaches, curriculum philosophy Where the value’s seen Who we Serve Those Who benefit from the work Unique Mission Program Design & Mapping: AAS, Visual Communications-Graphic Design

  11. Draft Template Program Design & Mapping: AAS, Visual Communications-Graphic Design The Visual Communications Program (verb “purpose”) (object “who you serve”) through or by (verb “how you achieve it”)

  12. Pitfalls • Developed in isolation • Based solely on tradition • Fear of ridicule • Stereotypes of people, roles • Fatigued leaders • Short-term thinking • Lack of communication, action, use Program Design & Mapping: AAS, Visual Communications-Graphic Design

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