Digital Music and Video Experience in Windows XP [Insert Name] [Title] Microsoft Corporation

1. Digital Music and Video Experience in Windows XP[Insert Name][Title]Microsoft Corporation

2. Digital Music DVD Movies Web-basedMovies InternetRadio Home MovieCreation Music and Video Goals • Make Windows XP the premier OS for digital media & entertainment • Make it fun, discoverable, easy and cool • Enable a wide range of digital media scenarios • Deliver the best player experience • Best quality audio & video, easy to control • Ensure that the player is enterprise-ready • Deliver the best jukebox experience • Single destination for ripping, managing, & burning • Improved shell integration for media management • Deliver the easiest home video experience • Make it easier to capture, edit, and share home movies • Better support for devices (IEEE1394, Pocket PC)

3. Learning from MP7 • Overall customer satisfaction is high… • Ease of use, all-in-one, audio/video quality, personalization options • 11/00 consumer study by Millward Brown (http://msmedia.millwardbrown.com/) • …But there are lessons learned • Basic activities still too confusing for new users • Advanced users want more personalization, more direct control • Better MP3 support (management, ripping, ID3v2) • All want it smaller and faster… with more features • Corporate Manageability and Deployment

4. All-in-One Easy to Use BestAudio & VideoExperience Personalization & Customization • DVD playback w/ rich media information • Native CD Burning up to 700% faster • Industry first video export to portable devices • Streamlined, smaller form and feel • Offline display of metadata • Improved MP3 support throughout • Best Audio/Video playback: WMV 8 • Best quality CD ripping: WMA 8 • Industry-first full screen playback controls • Can hide quick access panel, menu bar • New corporate skin with “lockdown” • Policy support for corporate settings Windows MPXP

5. Demo

6. Easy to Use Easy to Customize • Visual Browsing of Albums • Common Music Tasks up-front • Intelligent Media Tracking • Create playlists, burn from context menu • Edit metadata via properties, write back to file • Player skin switch with theme change My Music & Search Easy to Find • Start Menu – My Music, Windows Media Player • My Music web view with high level tasks • Search for media includes metadata

7. Windows Media A/V 8 • ~30% improvement in compression compared with WMA 7 and WMV 7 • Windows Media Audio 8 (WMA 8) • Unmatched audio fidelity at any level • Near-CD quality at 48 kbps • CD quality at 64 kbps (full 20 kHz frequency response) • Nearly 3 times as efficient as MP3 • Windows Media Video 8 (WMV 8) • Near-VHS quality as low as 250 kbps (320x240 @ 24 fps) • Near-DVD quality as low as 500 kbps (640x480 @ 24 fps) • New: two-pass and true variable bit rate encoding over entire length of video clip • Backwards-compatible with MP 6.4, 7, & 7.1

8. Demo

9. Player Comparison

10. Windows Movie Maker 1.1 Easy to Capture • Supports any OHCI-compliant DV Camera • Supports any video device with analog outputs for older cameras and cards • Import still photos, video, music, & voice • New DV codec improves quality, color Easy to Edit • Auto shot-detection • Drag-and-drop clips, music, narration • Add titles Easy to Organize • Familiar Windows file structure so you can see all your videos in a single view Easy to Share • Advanced compression technology means clips are smaller (23 hrs of compressed video per GB of hard disk space) • Small file sizes make it practical to send via email or post to a web site • Hosting partners provide free storage (up to 30 MB) • Burn to data CD-R or CD-RW • New PDA profiles for Pocket PC

11. Demo

12. Core A/V Improvements • Digital broadcast support built-in • Full decode for analog and digital TV (including HDTV) • Includes signal demodulation, tuning, software de-multiplexing, guide store • Enables IP data broadcasting (e.g. 300kbit-1+mbit stream in DTV signal) • Accelerated video rendering • DirectX VA standardizes MPEG-2 video acceleration • Ensures full access to acceleration features in video card • Video Mixer Renderer offloads from CPU to 3D graphics pipeline • Seamless alpha blending for multiple videos, closed captioning and text • Video treated as a texture; opens up possibilities • Expanded audio card feature support • E.g. enable card manufacturers to provide support for Dolby Digital, DTS, etc.

13. What’s New Since Beta 2? • MPXP Updates • User-entered lyrics support –wma and mp3 • New album art – wma and mp3 • Album art as visualization • New “Battery” visualization with 25 unique views • Improved full screen controls, VMR support, Video drivers • Better DVD decoder support • Advanced video performance controls • Better CD-R/CD-RW support • Performance improvements throughout • My Music Folder Improvements • Form and feel, usability improvements • Better MP3 support- rip with MPXP, view album art etc.

14. What’s New Since Beta 2? • Windows Movie Maker 1.1 • Form and Feel Improvements (XP look and feel) • New profiles supporting DV-AVI format at 720x480x30fps • New profiles for Palm-size and Pocket PC-based devices (PDAs) • Auto Play – when camera is connected to PC, dialog box opens • Easier menu commands for publishing options

15. Hardware: MPXP

16. Hardware: Movie Maker

17. Roadmap: MP7.1 • Quality Update • Improves overall A/V experience • Built-in WMA/V 8 support for new installs • New WMA8 ripping support • 64kbps becomes default for new installs • Upgrades keep current settings • New Smart Transcode • Improves quality of transfer to portable devices • New Enterprise Deployment Pack • Centrally manage MP7.1 upgrades and deployments

18. FAQ’s • Why doesn’t Microsoft provide a DVD decoder in Windows? • Why doesn’t MPXP include MP3 ripping? • Why isn’t MPXP available downlevel? • How does MPXP burn CDs up to 700% faster than MP7? • I’m having trouble with my DivX;-) codec. Any ideas? • Where do I get screenshots?

19. Questions and Thanks!