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Navigating the Challenges of Non-Places in Transportation and Retail Environments

This exploration delves into the complexities of non-places like airports and retail environments, focusing on elements such as centralized control, space limitations, and flexible workforces. We examine how branding, signage, and multi-layered information affect user experience, leading to confusion and conflict. The evolving pressures on consumers in these spaces, including commercial messaging and the impact of user co-creation, are discussed. We also reflect on the role of different users and the implications of mass usage in shaping these environments over time.

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Navigating the Challenges of Non-Places in Transportation and Retail Environments

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Presentation Transcript

  1. Non-place: Transport

  2. B&Q Management • Centralised Control • Limitations of space • Stores within Store • ‘Flexible’ workforce • Young Business - change • Seasonal • Deal with multiple users

  3. Branding, Labels and Signage • Commercial messages and branding frame everything • Multiple information layers • Seducing • Informing • Teaching • Wayfinding • Often confusing • Conflict with other wayfinding messages

  4. GenderWaste(packaging)Appropriation(baggy space, counter programmes)Inspiration and Learning(Dialogue with the store)

  5. Emerging themes • Individual packaging • Instructions on everything, branding and informational messages. Individually packages goods for purchase. Creates huge waste mountain. • Temporal change • How does the commercial pressure on customers, expressed though pressure to buy, branding etc change over time, and with different users. • User co-creation • What do people bring to the place – expectations, ideas, taste, money, attitudes, desire to learn or create etc? • Roles, multiple users: • What sort of people use a place – in terms of ‘role’. How do they all experience the place: employees, subcontractors, sales people, managers, users, visitors, tourists etc. Implications of mass use. • The Contract

  6. Workshop 2: Transport The airport

  7. Railways: the original non-place, as seen by Peter Excell (Bradford) Anonymous places may need to remind the public where they are (repeatedly)

  8. Victorian-era signage: Common messages; uniform style

  9. For some, staying in a train at the end of the journey was a treat! Product loyalty/pervasiveness?

  10. Airports • Historical changes in airports and air travel • Airport result of conflicting agendas • Airport, Airlines, Passengers (government, concessions) • Profits and People • Airport and the City

  11. Mall meets Airport Jumbos Hubs Intermodality massification Passenger Processing System conflict deregulation

  12. transit

  13. LHR T4 stansted

  14. Chek Lap Kok

  15. intermodal Airport and city

  16. Programme

  17. Gate 52 (Luggage) Trolley Security Tray Gameboy/personal device Toothbrush Boarding Card Credit Card The Club Chairs Coffee cup Security camera Condom machine Screen ID card/Passport Cigarette Newspaper The weekend White line Disdisemboddied voice Silence Smile Objects

  18. journeys

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