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Enhancing Swiss Tourism Innovation: The Role of Innotour and SECO

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8 diapositives · 237 Views · Oct 10, 2014

Innotour, directed by Marie-Gabrielle Ineichen-Fleisch and headquartered in Bern, operates under SECO with a budget of 20 million CHF for 2012-2015. Launched in 1997, its mission is to foster innovation, professionalism, and cooperation in Swiss tourism. By reducing bureaucracy and providing financial assistance to private projects (PPP model), Innotour addresses key challenges like climate protection and seasonal activity development. It plays a crucial role in linking public support with private initiatives, ultimately enhancing the overall tourism offering in Switzerland.

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  1. SECO (secrétariat d’Etat à l’économie) Innotour

  2. General informations about SECO (Innotour) • It isdirected by Marie-Gabrielle Ineichen-Fleisch • The headquarterissituated in Bern • Budget of Innotour: 20mio for 2012-2015, given by the government • No turnover isgenerated by Innotour, atitis a help for innovation in tourism

  3. History & Development • SECO wascreated as an interface betweenpolitician, entreprises and social partnership. It helpsensurating a sustainableeconomicalgrowth. • Innotourisa projectedgenerated by SECO, whichstarted in 1997. The aim of Innotouris to stimulate innovation, cooperation and profesionalism in swisstourism. It tends to reduceburocraty and offerfinancalassistment to privates(PPP!)

  4. Innotour: Organisation & Structure

  5. Challenges faced by Innotour • Innotour has supportedthe followingactivities, which are part of the challenges facednow by the tourismindustry: • Investment for improvment of the swiss international benchmarking (data sharing) • Investment for protection of the climate (global warming) • Investment to help developpingsummeractivities (fightagainst the seasonality)

  6. Linked/associatedwith • Directlylinkedwith SECO, whichisSwitzerlandoveralleconomical control. • And theyhad of course many associations with the differentprivatestheydid help.

  7. Importance and impact on the swisstourismsector • Innotour has a direct impact on the devlopment of tourism, as it finances privateorganization’sprojects. • It is a linkbetween Public (government) and Private (organization), as in PPP. The privatesfind help to co-financetheirprojects.

  8. Personnal opinion • We constate that SECO offersmanyopportunities for development and innovation in the swisstourismsectors. It supports manyprivateswiththeirideas/projects, thereforeithelps the swisstourism to propose a more diversifiedoffer. • Swisstourismmayneed not only diversification, but also innovation to attracttouristsduring the off-season (summer). SECO, particularyInnotourworks on these objectives, as well as on the managment of climate changes and the difficultbenchmarking in tourismsector.