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SECO (secrétariat d’Etat à l’économie). Innotour. General informations about SECO ( I nnotour ). It is directed by Marie-Gabrielle Ineichen-Fleisch T he headquarter is situated in Bern Budget of Innotour : 20mio for 2012-2015, given by the government
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General informations about SECO (Innotour) • It isdirected by Marie-Gabrielle Ineichen-Fleisch • The headquarterissituated in Bern • Budget of Innotour: 20mio for 2012-2015, given by the government • No turnover isgenerated by Innotour, atitis a help for innovation in tourism
History & Development • SECO wascreated as an interface betweenpolitician, entreprises and social partnership. It helpsensurating a sustainableeconomicalgrowth. • Innotourisa projectedgenerated by SECO, whichstarted in 1997. The aim of Innotouris to stimulate innovation, cooperation and profesionalism in swisstourism. It tends to reduceburocraty and offerfinancalassistment to privates(PPP!)
Challenges faced by Innotour • Innotour has supportedthe followingactivities, which are part of the challenges facednow by the tourismindustry: • Investment for improvment of the swiss international benchmarking (data sharing) • Investment for protection of the climate (global warming) • Investment to help developpingsummeractivities (fightagainst the seasonality)
Linked/associatedwith • Directlylinkedwith SECO, whichisSwitzerlandoveralleconomical control. • And theyhad of course many associations with the differentprivatestheydid help.
Importance and impact on the swisstourismsector • Innotour has a direct impact on the devlopment of tourism, as it finances privateorganization’sprojects. • It is a linkbetween Public (government) and Private (organization), as in PPP. The privatesfind help to co-financetheirprojects.
Personnal opinion • We constate that SECO offersmanyopportunities for development and innovation in the swisstourismsectors. It supports manyprivateswiththeirideas/projects, thereforeithelps the swisstourism to propose a more diversifiedoffer. • Swisstourismmayneed not only diversification, but also innovation to attracttouristsduring the off-season (summer). SECO, particularyInnotourworks on these objectives, as well as on the managment of climate changes and the difficultbenchmarking in tourismsector.