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Understanding Scanners and Digital Cameras: Learning Objectives and Key Concepts

This unit focuses on mastering spoken and written texts about scanners and digital cameras. Learn to differentiate between facts and opinions in advertisements, accurately describe digital camera features, use the superlative form of adjectives correctly, and apply suffixes effectively. Explore key concepts like optical character recognition (OCR), emotional versus objective information, and the importance of persuasive language. Additionally, gain insights into camera technologies, including Kodak’s Perfect Touch Technology, and understand the effects of lighting on photography.

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Understanding Scanners and Digital Cameras: Learning Objectives and Key Concepts

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Presentation Transcript

  1. Unit 6

  2. Learning objectives • To understand spoken and written texts about scanners and digital cameras • To distinguish between facts and opinions in adverts • To describe a digital camera • To use the superlative form of adjectives correctly • To use suffixes correctly

  3. Scanner • OCR (optical character recognition) • Photocopier Source: Alamy

  4. Facts and opinions • Real, objective information • Emotive words and subjective statements • Persuasive • Good at persuading someone to do or believe something through reasoning or the use of temptation • Catch slogan

  5. Press release: a digital camera • Incorporate proprietary Kodak Perfect Touch Technology • Underexposed vs. overexposed pictures • Beyond the flash range/ in adverse lighting condition • Scene modes • Auto picture rotation • Capture vs. playback

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