Presentation Transcript

1. Pecan Park Grove

   Supporting Personnel Resources: Responsibilities Compensation Role Description
2. Target Demographic under 80K This is our demographic. This is who needs housing. We need to market to this group which is priced out of a house even at the low end of the housing market in this area.
3. House specs continued: Sell the House, Community and amenities…. This is a traditional Cajun farming area where many Opelousas luminaries came through…. It is not land for sale. We are not selling lots to people we are giving them an opportunity to be part of a heritage, a community and an oasis that is near all the central areas but still their own private homestead. So……. The marketing is the history, the area, the new house, the amenities… it is not the acreage. Create good financing that is flexible without a lot of money down. Can we spread a note out? Can we give them a rent to own on the house? Can your company finance the house “in house “if we agree to help with any repossessions? We want financing that will help people and if we have to help you to get it for someone who wants to live here we will try. Can the manufacturer wrap the lot in the purchase price? Use K.I.S.S for the financing… however, we need to give people alternatives, choices. Can they rent to own? Pay more down for a better rate? Rent the lot and buy the house etc? Call the agent and make sure potential homesteaders SEE the land personally. We cannot market this area if they do not go out and see how beautiful it is. I will work with the agent on this but get them to commit to this step after looking at a nice house design with superior amenities designed for Pecan Park Grove homestead. Ask the people to consider what financing will be good for them. We are being flexible for this reason, lets make sure if there is something we can do from the front end to guarantee their financial solvency… we do it! I know some of you might not be able to follow all these specs… the trick is to market the house as a “homestead” with traditional features that go into a house in Pecan Park Grove. Do something to create that for the person buying the home.. Please always remember we are committed to you. If you need something from us to make this sale we will help you. Again you are marketing a traditional community with historical appeal and special perks for people who normally would not even be able to afford a home. If you sell a nice place you will get more people buying a home.
4. Financing the Lot the Lot is owner financed when necessary For the rest of phase one and two we will finance the lot or rent the lot. Our financial guidelines will always be flexible and enable you to sell. Part of the project is to have a trailer park area where lots are rented. Eventually we will also have rentals built.
5. Marketing Signage. Advertisements in all the local paper and quik quarter Bandit signs on the land and triangle where 357 meets Sugar Mill Road. Brochures printed up for clients Tours scheduled for seeing property. Property kept up. Possible radio slots touting the low income needed to qualify for a house and lot in this project. A web site and photo album All dealers have to know about us…. From Eunice to New Iberia, even as far as the outer areas of Baton Rouge. I commuted from Sugar Mill Road to Baton Rouge, it is not a bad commute. These dealers have to speak to us or an agent who is able to communicate the marketing and substance of the project. Materials have to be sent to these agents so they can introduce our community to their patrons. Our typical buyer cannot be reached through traditional Real Estate channels. Our advertising has to be aggressive .
6. Agent The agent contacts all mobile home dealers in a thirty mile radius and lets them know about the land, our program and the demographic we hope to reach. The agent has to be able to know the marketing strategies to be employed and to take responsibility to make sure this marketing gets done. The agent must get materials to all sub agents The agent will have a web site, photos, etc that highlight the project and entice people with the special historical, traditional aspects of the project called pecan park grove. It is yet to be determined if one agent will handle this, if the family will handle it, or if several agents will handle this project.
7. Tours The agent should take people to two central areas on the property. The first is the barnyard with the house. Explain this area is being reconstructed, as a private area for the homesteaders at Sugar Mill Meadows. The second place is the Lee Willis Road area where lots are to be sold. Then people should be told (truthfully) that a road is being built in back that goes from this area to the common area (barnyard). They should also be told that another road to the highway will also be built for them (where the gated area is). These roads will be build by Mr Leroy Brooks once we get a few homesteaders on the land. The Barnyard will be fixed up at this time and will be used for activities such as paintball, etc and for social events planned by the homesteaders. I will talk personally to all agents about the history of the area…. There are stories to tell. I will also talk about the commission structure to ensure that everyone is compensated well when we are succesful!
8. Exclusive Involvement versus open listings, open advertising When this project turns the corner you will be rewarded because we will pick up and do it again. The truth is that numbers can help all of us right now. There is no shortage of land to sell and the more people who homestead the more people who will follow suite. Our area can support a lot of people. We are located in the middle of all the areas where people work. The more eyeballs that see the land, the more ears that hear of it, the more success you will have in selling houses for the land as either an agent or manufacturer; Its that simple.