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Media Literacy

Media Literacy. What is it? How do we use it? What can we learn from it?. Television: news, advertisements, sitcoms Radio: talk shows, advertisements, sports channels Internet: news, videos, articles, sound clips, “social media” Writing: books, magazines, newspapers

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Media Literacy

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  1. Media Literacy What is it? How do we use it? What can we learn from it?

  2. Television: news, advertisements, sitcoms • Radio: talk shows, advertisements, sports channels • Internet: news, videos, articles, sound clips, “social media” • Writing: books, magazines, newspapers • Me-di-a noun all the means of communication, as newspapers, radio and TV, that provide the public with news, entertainment, etc., usually along with advertising • Why do we need media? How is it useful? What is media?

  3. Literature: books, magazines, newspapers • Reading: accuracy, ability and comprehension • Writing: accuracy, ability and clarity • Lit-era-cy noun the state or quality of being literate specifically a) ability to read and write b) knowledgability or capability [computer literacy] • Why is it important to be literate? How does it help? What is Literacy?

  4. What does word choice mean? • How can we effectively use vocabulary? • Why is word choice important? • Examples: • Instead of pretty we say beautiful; instead of ugly we say hideous • Instead of saying “stuff”, we say specific things like “socks” or shoes” • In advertising every word they use is important! If they use a word with a negative connotation(bad meaning/idea/association) it could be detrimental(very harmful) to their product Word Choices

  5. Slogans use catchy word choices and persuasive techniques to make them catchy and memorable: How do these do that? • Oscar Meyer: “I wish I were an Oscar Meyer weiner, that is what I’d truly like to be. ‘Cause if I were an Oscar Meyer weiner everyone would be in love with me!” • McDonald’s: “We love to see you smile!” ; “Ba da dup bup da I’m lovin’ in” • Skittles: taste the rainbow! • Kit Kat: “Give me a break, give me a break, break me off a piece of that kit kat bar!” • Klondike Bar: “What would you do for a Klondike?” • Subway: “Subway, Eat Fresh!” • Taco Bell: “Think outside the bun.” • Tootsie Roll Pop: “How many licks does it take to get to the center of a Tootsie Roll Tootsie Pop? The world may never know.” • Burger King: “Have it your way.” • Car Insurance: “Nationwide is on your side”, “Like a good neighbor state farm is there!” “You could save 15% or more on car insurance with Geico” • Apple: “Soon there will be 2 kinds of people. Those who use computers and those who use apples.” • Kay Jewlers: “Every kiss begins with K” • Trix Cereal: “Silly rabbit, Trix are for kids!” Word Choice: Slogans

  6. Answer whether each of the following statements are fact or opinion. • Ms. Roed is a terribly mean teacher. • Ms. Roed attended the University of Mary Washington. • Ms. Roed is engaged to a very handsome man. • Mrs. Gunnett works at Locust Grove Middle School. • Mrs. Gunnett has a driver’s license. • Ms. Roed is getting married in a beautiful garden. • Mrs. Gunnett is an amazing teacher mentor. Fact and Opinion Review

  7. What is a visual image? • Billboard, poster, advertisements (magazines, TV commercials) • Why are visual images important? • “A picture is worth 1,000 words”, adds in what people may not want to read, is faster than words • Images can change the way we view the same slogan over and over Visual Images

  8. Each of the images below have a message. What do the images have in common? How are they different? Do you think they work? Visual Images

  9. Each of the images below have a message. What do the images have in common? How are they different? Do you think they work? Visual Images

  10. Bandwagon: the idea that everyone else is doing it • Alliteration: repeating the same first letter of words in succession to emphasize a point • Repetition: To repeat something you already said so people will hear it over and over again and eventually agree with it • Scapegoating: blaming someone else for all people’s problems • Straw Man: taking an opponents untrue claim and blowing it out of proportion so that it seems that your opponent is not credible • Rhetorical Questions: Asking questions that people already know the answer to so eventually they think your answer is right • Association: using something people already like with something else • Beautiful People: “if you use this product you’ll be pretty too!” • Celebrities: “you can own the same things the famous people do!” • Plain Folks: regular people advertised so that people think they are just like them • Experts: using scientists and other experts to help make a product sound reliable • Symbols: Using symbols like family, home that make people comfortable • Emotional Appeal: Appealing to a person’s emotion, ex: fear, happiness, sadness, etc. Persuasive Techniques

  11. PSA stands for Public Service Announcement • Bullying PSA • Cyber Bullying Commercial Video PSA

  12. Images found on the following websites: • Gun image : theskunkpot.com • money image: www.healthwithhypnosis.com • sloganedimage: www.shairy.com • Oven picture: www.petfinder.com • 78 degrees: www.fidoconfidential.com • Yellow sign: carolspetgrooming.com Works Cited

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